Brand Tone

Sentimental and Heartfelt, Artistic and Appreciative of Craftsmanship, Warm and Personal, Celebratory

Brand Values

• •Everlasting Love and Remembrance
• •Handcrafted Quality and Artistry
• •Preservation of Beauty
• •Emotional Connection
• •Tradition and Celebration (with a modern twist)

Best Practices

• •Embrace the Origin Story: Consistently weave in elements of love, remembrance, and the therapeutic power of craft. Use storytelling to connect emotionally.
• •Highlight "Handmade" and "Artistry": Always emphasize the care, skill, and uniqueness that goes into each handcrafted item. Use words like "meticulously crafted," "artisan," "unique," "one-of-a-kind."
• •Focus on "Everlasting" and "Timeless": Reinforce the benefit of crochet flowers – their permanence. Use phrases like "never wilts," "forever bloom," "timeless treasure," "enduring beauty."
• •Use Warm, Sentimental Language: Employ a vocabulary that evokes warmth, care, and affection. Words like "love," "heartfelt," "devotion," "cherished," "joy" will resonate with the brand's core values.
• •Connect to Occasions and Gifting: Frame products as ideal gifts for expressing love, gratitude, and celebration, especially for meaningful events and cultural festivities.

Social Perception

Positive and Appreciative, Associated with Special Occasions, Valued for Permanence, Support for Small Business/Handmade

Copy Examples

• •Headline: More Than Flowers, It's Forever. Body: Gulyarn’s handcrafted crochet blooms are stitched with love, capturing a beauty that never fades. Gift a piece of your heart, a timeless treasure that whispers "I'll always remember." Call to Action: Discover Everlasting Expressions.
• •Headline: Handcrafted with Heart, Just For You. Body: From Mama Gulyarn's quiet moments of creation to your hands, every stitch tells a story of care and devotion. Our scented crochet flowers are more than decor; they're a warm embrace. Call to Action: Find Your Unique Bloom.
• •Headline: Celebrate Tradition, Beautifully Preserved. Body: Adorn your special moments with our exquisite crochet gajras and festive arrangements. Handcrafted elegance that honours heritage with a touch that lasts forever. Perfect for Eid and all joyous occasions. Call to Action: Shop Festive Collections.
• •Headline: The Gift of Undying Affection. Body: Tired of flowers that wilt too soon? Gulyarn offers a symbol of your enduring love. Each scented, handcrafted flower is a promise of beauty that remains, a constant reminder of precious moments. Call to Action: Give a Gift That Lasts.
• •Headline: From Our Hands to Your Heart. Body: Each Gulyarn creation begins with a skein of yarn and a heartfelt purpose. We pour our passion into every petal and leaf, crafting unique pieces that bring joy and lasting beauty into your life. Call to Action: Experience Handcrafted Love.