Brand Tone

Friendly, Fun, Customer-Centric, Enthusiastic

Brand Values

• •Uniqueness and Personalization
• •Joy and Fun
• •Craftsmanship (Handmade)
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace Emojis and Informal Language: Use emojis strategically to convey fun and friendliness, especially on social media. Keep language conversational and avoid overly corporate jargon.
• •Focus on the 'Unique' & 'Fun' Factor: Consistently highlight how GULU Made products are special, personalized, and bring joy or amusement. Use words like 'one-of-a-kind,' 'hilarious,' 'wow-factor,' 'smile-inducing.'
• •Show, Don't Just Tell, with Customer Creations: Feature user-generated content and customer testimonials (if authentic ones become available) prominently. Let real examples of joy and satisfaction speak for the brand. When showcasing, ensure the copy matches the lightheartedness.
• •Maintain a Positive and Enthusiastic Voice: Even in customer service interactions, maintain a helpful and upbeat tone. Copy should reflect genuine excitement about the products and the joy they bring.
• •Create a Simple Style Guide: Develop a brief internal guide for anyone writing copy, outlining key brand voice words (e.g., fun, unique, quirky, personalized, handmade feel), preferred level of formality, and how to describe the core value proposition (creating memorable, personalized gifts that bring joy). This helps ensure everyone is on the same page.

Social Perception

Positive within their own channels, Limited External Visibility/Feedback, Potential for Brand Confusion with other companies named 'GULU Made'

Copy Examples

• •Facebook/Instagram Ad (Bobblehead): Stop scrolling, start LOL-ing! 😂 Turn yourself, your bestie, or even your boss into a hilarious, one-of-a-kind bobblehead! Just upload a pic, and our artists will work their magic. Get ready for the best gift EVER! ✨ #GULUMade #CustomBobblehead #UniqueGift #PersonalizedFun #GiftThatWows
• •Website Product Description (Custom Mug): Your morning coffee just got a major upgrade! ☕ Design a mug that’s 100% YOU (or a hilarious tribute to a friend!). Add your favorite photos, a cheeky quote, or an inside joke. Perfect for birthdays, holidays, or just because. Sip, smile, repeat! What will your GULU mug say? #GULUMadeIt #PersonalizedMug #CustomGift #MorningLaughs
• •Email Subject Line (Promotional): 🎁 Psst... Your *Perfect* Personalized Gift is Waiting Inside! (Plus a Little Treat!)
• •Instagram Caption (Showcasing a Customer's Pet Bobblehead): PAW-sitively adorable! 🐾 Check out this incredible custom bobblehead we made for @[CustomerTag]'s furry friend! 😍 We can bring your beloved pets to life in fun, quirky detail too. Send us your pics and let's create some tail-wagging joy! #GULUMadePets #CustomPetGift #DogBobblehead #CatBobblehead #PersonalizedPerfection
• •Website Banner (Holiday Promotion): Make This Holiday Unforgettable! 🎄 Create GULU-ly Unique Gifts They’ll Cherish (and Chuckle at!) For Years to Come. Shop Personalized Bobbleheads, Mugs & More! Order by [Date] for Holiday Delivery!