Brand Tone

Enthusiastic, Passionate, Authentic, Transparent, Community-focused, Engaging, Down-to-Earth, Relatable, Retro, Street-Savvy, Educational

Brand Values

• •Sustainability: This is a core, frequently stated value. GullyGarms emphasizes providing an alternative to fast fashion, using biodegradable packaging, and sourcing locally within the UK to reduce carbon footprint.
• •Authenticity: Focus on genuine vintage items. This also extends to the brand's communication style.
• •Affordability/Value: Providing premium vintage at accessible prices and "dressing the best for less." This is also a key selling point for their reseller bundles.
• •Community: Building a following around the brand, engaging with customers and resellers, and fostering a shared interest in vintage fashion.
• •Entrepreneurial Spirit: Stemming from the founder's journey of starting the business from his bedroom and now sharing business insights.
• •Evolution & Knowledge Sharing: The brand's recent shift to include educating its audience on secondhand fashion and business practices.

Best Practices

• •Embrace Authenticity & Transparency: Don't be afraid to be real. Share the story behind items, the brand's journey (including ups and downs if appropriate, as seen with Spencer's approach), and be honest about the nature of vintage (e.g., unique imperfections are part of the charm).
• •Speak the Language of Your Community: Use terminology and a style that resonates with vintage lovers, streetwear enthusiasts, and sustainability advocates (e.g., "cop," "drop," "gems," "garms"). Keep it enthusiastic and engaging, like a conversation with a knowledgeable friend.
• •Consistently Highlight Core Values: Weave in mentions of sustainability, authenticity, and value naturally into product descriptions, social media posts, and all communications. Make it clear *why* GullyGarms exists beyond just selling clothes.
• •Balance "Cool" with "Conscious": While the aesthetic is retro and street-savvy, the underlying message of sustainability is crucial. Ensure copy reflects both the style appeal and the ethical choice of buying vintage.
• •Encourage Interaction & Build Community: Use questions, calls to action for comments/shares, and user-generated content features. Foster the "Gully Gang" feeling. The educational content from "Life at Gully" is a great way to do this.

Social Perception

Trusted Source for Vintage, Sustainable Choice, Good for Resellers (with caveats), Engaging Founder, Fair Prices & Good Service, Evolving Brand

Copy Examples

• •Instagram Post (New Arrival - Streetwear focus): Fresh drop just landed! 🚀 Cop this 90s retro shell suit jacket before it’s gone. Pure vintage heat, sustainably sourced, straight to your wardrobe. Who’s rocking this? 👇 #GullyGarms #VintageStreetwear #SustainableStyle #RetroHeat #90sFashion
• •TikTok Video Script Snippet (Promoting Reseller Bundle): Spencer here from Life at Gully! 🤘 Unboxing another 10KG reseller bundle – packed with branded vintage gems. Wanna start your own sustainable style empire or just snag a load of cool garms for less? This is your sign. Link in bio to grab yours. Let’s get this bread (sustainably!). #GullyGarms #ResellerLife #VintageBundle #SustainableHustle #SecondhandBoss
• •Website Banner (Highlighting Sustainability): Wear the Change. ✨ Every piece from GullyGarms is a vote for sustainable fashion. Hand-picked vintage, kind to the planet, killer on style. Shop consciously, live vibrantly. #GullyGarms #SustainableFashion #VintageRevolution #EcoChic
• •Facebook Ad (Targeting value-conscious vintage lovers): Authentic vintage doesn't have to break the bank! 💸 At GullyGarms, we're all about premium secondhand style at prices you'll love. From iconic brands to unique one-offs, discover your next favorite piece and join the sustainable fashion movement. Shop now & get free UK shipping! [Link] #GullyGarms #AffordableVintage #RetroStyle #ShopSecondhand #ValueFashion
• •Email Newsletter Snippet (Educational + Promotion): Hey Gully Gang, Ever wondered about the real impact of choosing vintage? 🤔 This week on the blog, Spencer breaks down 5 ways secondhand shopping helps the planet AND your style. Plus, check out our latest curated collection of transitional outerwear – perfect for these 'what-do-I-wear' days! Read more & Shop New: [Link] #GullyGarms #VintageEducation #SustainableLiving #SecondhandFirst #FashionKnowledge