Brand Tone

Passionate & Authentic, Friendly & Approachable, Quality-Conscious & Stylish, Community-Oriented & Caring

Brand Values

• •Quality & Durability
• •Style & Design
• •Handmade Craftsmanship
• •Animal Well-being & Comfort
• •Customer Satisfaction
• •Social Responsibility

Best Practices

• •Always Tell Your "Why": Remind your audience of the brand's origin story and the passion behind it (Martijn and Gula's story). This reinforces authenticity.
• •Emphasize "Handmade in Amsterdam": This unique selling proposition highlights craftsmanship, quality, and a personal touch. Incorporate it where relevant.
• •Speak from Experience (The Dog Owner's Perspective): Use language that resonates with dog lovers, acknowledging their desire for durable, stylish, and safe products for their "furry family members."
• •Balance Style with Functionality in Descriptions: Highlight both the aesthetic appeal ("elegant," "stylish," "pop of color") and the practical benefits ("durable," "waterproof," "easy to clean," "comfort fit").
• •Maintain a Friendly and Passionate Voice: Whether it's a product description, social media post, or customer service email, let the genuine care for dogs and enthusiasm for quality shine through. Use warm, inviting language.

Social Perception

Positive, Trustworthy, Premium (but accessible), Passionate Small Business

Copy Examples

• •Headline: Adventure-Proof Style. Handcrafted in Amsterdam. Body: Your best friend deserves gear that keeps up with every muddy puddle and city stroll. At GULA, we pour our hearts into crafting durable, stylish collars and leashes that look as good as they perform. Walk with quality, walk with GULA.
• •Social Media Post (Image: Dog happily wearing a GULA collar on a walk): Caption: Exploring the world, one stylish step at a time! 🐾 Our [Product Name] collar isn't just about looking good (though it does that exceptionally well!), it's about comfort and durability for all your adventures together. Handmade with love in Amsterdam, because they’re family. What’s your favorite walkies spot? #GulaDogCare #WalkWithQuality #HandmadeDogGear
• •Product Description Snippet (for a Biothane Leash): Tired of leashes that can't handle the fun? Our All-Weather Biothane Leash is your new go-to. Waterproof, odor-resistant, and a breeze to clean, it’s lovingly handmade in our Amsterdam workshop to ensure countless happy (and stylish) walks. Because quality time shouldn't mean compromising on quality gear.
• •Email Subject Line: Spoil Your Pup (and Yourself!) with Gear That Lasts. Email Body Preview: Hey [Customer Name], We know you believe in the best for your furry companion. That's why we created GULA – beautifully designed, incredibly durable dog accessories, handcrafted with passion right here in Amsterdam...
• •About Us Snippet: It started with Gula, a Vizsla with a love for the great outdoors (and the occasional muddy adventure!). Finding gear that was tough, easy to clean, *and* looked great felt like a tall order. So, we decided to make it ourselves. From our Amsterdam workshop to your next adventure, GULA Dog Care is all about celebrating the joy of dog companionship with quality you can trust and style you'll love.