Brand Tone

Nostalgic, Authentic, Warm, Convenient & Modern

Brand Values

• •Tradition & Heritage
• •Quality & Purity
• •Authenticity
• •Customer Love & Care
• •Eco-consciousness
• •Accessibility & Convenience

Best Practices

• •Embrace Storytelling: Consistently weave the "Gulab Maa" heritage and the "flavours of home" narrative into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and emotional connection.
• •Prioritize Sensory Language: Use words that evoke taste, aroma, and the feeling of homemade goodness (e.g., "wholesome," "flavoursome," "crispy & crunchy," "handcrafted concoctions," "nostalgic").
• •Highlight Natural Qualities: Regularly mention the use of quality, natural ingredients and the absence of artificial colors or essences, aligning with the value of purity.
• •Maintain a Warm and Inviting Voice: Address the audience in a friendly, caring manner, reflecting the "love and dedication" that the brand stands for. Avoid overly corporate or impersonal language.
• •Connect Tradition with Modern Convenience: When promoting instant mixes or travel packs, frame them as a way to enjoy traditional flavors in a busy modern lifestyle, ensuring the core values aren't diluted by convenience.

Social Perception

High quality, flavorful, authentic, trustworthy, homely, purveyor of traditional Indian tastes, appreciated for natural aspects.

Copy Examples

• •Taste the Tradition: Gulabs – Just Like Grandma Used to Make. Remember those cherished flavors from your childhood? At Gulabs, we lovingly handcraft every snack, sharbat, and masala, bringing you the authentic taste of home, wrapped in nostalgia. Experience the warmth in every bite.
• •Pure Ingredients, PURE Joy. Discover Gulabs. We believe in the goodness of tradition. That's why Gulabs uses only carefully selected, natural ingredients, ensuring every product is bursting with authentic flavor and Gulab Maa's special touch of love. No artificial anything, just pure, handcrafted delight.
• •From Our Family Kitchen to Yours: The Gulabs Promise. What started in a humble Rajasthani kitchen with Gulab Maa's passion for cooking is now a legacy of taste. We bring you the same dedication, quality, and heartwarming flavors that have been loved for generations.
• •Too Busy for Tradition? Gulabs Makes it Easy! Craving those authentic Indian flavors but short on time? Gulabs offers a delicious range of ready-to-enjoy snacks, cooling sharbats, and easy meal mixes. Get the taste of home, effortlessly.
• •More Than Just Snacks, It's a Taste of Heritage. Each Gulabs product tells a story – a story of tradition, of quality, and of the simple joy of sharing delicious, handcrafted food. Share a piece of our heritage with your loved ones.