Brand Tone

elegant, sophisticated, and rooted in heritage

Brand Values

• •Craftsmanship and Artistry
• •Heritage and Authenticity
• •Elegance and Luxury
• •Quality
• •Unique Design

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., "Elegant," "Artistic," "Heritage-Inspired," "Sophisticated," "Authentic") and lists "do's and don'ts" for language, specific word choices to favor or avoid, and the overall feeling the copy should evoke.
• •Prioritize Storytelling Rooted in Heritage: Consistently weave in narratives about Indian culture, craftsmanship, the inspiration behind collections (like "Viraasat" or "Nutan"), and the founder's passion. This reinforces authenticity and emotional connection.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to a sense of luxury, beauty, and artistry (e.g., "meticulously," "opulent," "symphony," "illuminate," "handcrafted," "timeless").
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media captions, advertisements, email marketing, and even customer service interactions is harmonious and reflects the established brand voice.
• •Focus on the "Why" Not Just the "What": Beyond describing the jewelry, explain the inspiration, the craftsmanship involved, and how the piece makes the wearer feel. This elevates the product beyond a mere accessory to a piece of art and heritage.

Social Perception

perceived as a designer label

Copy Examples

• •Adorn your story. Our 'Viraasat' Maang Tikka, a whisper of tradition intricately handcrafted for the modern muse. Discover the legacy of Gulaal Jewels. #GulaalJewels #IndianHeritage #HandcraftedLuxury #MaangTikka #TimelessElegance
• •Your special day deserves the touch of timeless opulence. Explore Gulaal Jewels' bridal collection – where heritage designs meet contemporary grace. Each piece, a promise of exquisite craftsmanship. Find your forever adornment at gulaal.in. #GulaalBridal #LuxuryJewellery #IndianWedding #ArtisanalJewelry #HeirloomQuality
• •The 'Noor Posh' necklace: A symphony of sterling silver and hand-set gemstones, this piece is an ode to regal splendour. Meticulously designed by Ankita Rana, it captures the essence of India's rich artistic legacy while offering a statement of modern sophistication. Let Gulaal Jewels illuminate your every occasion.
• •Email Newsletter Subject: Discover the Art of Legacy: New Arrivals at Gulaal Jewels Body Snippet: Dear [Customer Name], Step into a world where every jewel tells a story. Gulaal Jewels unveils its latest collection, 'Nutan,' blending timeless Indian artistry with a fresh, elegant perspective. Each creation is a testament to our commitment to quality and the enduring beauty of handcrafted luxury...
• •Instagram Story (Short video montage of various pieces): Text Overlay 1: Gulaal Jewels Text Overlay 2: Where Craftsmanship Meets Soul. Text Overlay 3: Elegance, Reimagined. Text Overlay 4: Shop the Collection – Link in Bio.