Brand Tone

Artistic & Creative, Passionate & Enthusiastic, Edgy & Cool, Approachable & Community-Oriented, Humorous (at times), Proudly American-Made

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Functionality & Protection
• •Artistic Integrity
• •Community & Connection
• •Heritage & Authenticity

Best Practices

• •Embrace the Edge: Don't be afraid to use confident, slightly rebellious, and passionate language that resonates with musicians and rock culture.
• •Highlight Artistry & Craftsmanship: Consistently mention the 'hand-made,' 'sculpted,' and 'artistic' nature of the products, reinforcing their unique value.
• •Speak to Individuality: Frame the products as a means for customers to express their unique style and passion for music.
• •Foster Community: Use inclusive language, encourage user interaction (e.g., 'Show us how yours hangs!'), and share customer stories/photos to build a sense of belonging.
• •Maintain Authenticity: Be genuine in your communication. If incorporating humor, ensure it aligns with the overall cool, slightly edgy but approachable persona. Reference the 'Made in USA' / 'Detroit Rock City' heritage where appropriate.

Social Perception

Positive, Innovative & Unique, Premium/Artistic Product, Conversation Starter, Trustworthy

Copy Examples

• •Headline: Don't Just Hang Your Axe. Unleash Its Soul. Body: Your guitar is more than wood and wires – it's a piece of your story. Our hand-sculpted GuitarGrips turn storage into a statement. Crafted in Detroit Rock City, for musicians who dare to be different. How does yours hang? #GuitarGrip #FunctionalArt #GuitarDisplay
• •Headline: From Garage Band to Gallery Wall. Body: Elevate your instrument and your space with GuitarGrip. Each piece is a testament to rock 'n' roll artistry, designed to securely cradle your prized guitar while showcasing your unique style. Get a Grip and transform your room. #MadeInUSA #GuitarHanger #MusicRoomGoals
• •Headline: Your Guitar Deserves a Stage, Even On The Wall. Body: Stop hiding your passion in a case. GuitarGrip’s iconic hand-shaped hangers are built tough and designed to awe. Perfect for your studio, living room, or anywhere you want to make a statement. Shop the collection. #GuitarArt #RockYourWalls #GuitarStorage
• •Headline: The Grip That Speaks Volumes. Body: More than just a hanger, it’s an extension of your music. Our artists pour their passion into every unique GuitarGrip, creating a functional masterpiece that protects your axe and reflects your vibe. Find your hand. #GuitarGripFamily #UniqueGuitarHangers #HomeStudio
• •Headline: Real Artists, Real Craftsmanship, Real Badass Hangers. Body: Tired of boring? So are we. GuitarGrip is proudly designed and handmade in the USA, delivering a unique blend of attitude and artistry to your walls. Give your guitar the throne it deserves. #GuitarDecor #Handmade #RockOn