Brand Tone

aspirational, confident, and glamorous

Brand Values

• •Empowerment
• •Luxury and Quality
• •Exquisite Style
• •Customer Satisfaction
• •Self-Expression

Best Practices

• •Every piece of copy should aim to make the reader feel more confident and powerful. Use strong, active verbs and aspirational language.
• •Frame the clothing in the context of special moments—celebrations, milestones, and exclusive events. This reinforces the brand's niche.
• •Words like "opulent," "dramatic," "sculptural," and "radiant" will maintain the brand's luxurious and glamorous tone.
• •The brand's tone is not shy or retiring. The copy should be bold, declarative, and unapologetic in its celebration of glamour.
• •When describing products, go beyond the visual and mention the feel of the fabric and the expert construction to justify the premium positioning.

Social Perception

The public perceives GUILTY OF GLAM as a go-to brand for statement-making, special occasion wear. Customers associate the brand with glamour and the ability to stand out, often highlighting the compliments and attention received when wearing the clothing. It is seen as ideal for events where making a dramatic entrance is the goal.

Copy Examples

• •Dare to be unforgettable. The new collection has arrived, designed for the woman who commands the room. Discover your next grand entrance.
• •Don't just attend the party. Be the party. Our Celestial Sequin Gown is crafted for nights that turn into memories.
• •Confidence is your best accessory. Our latest arrivals are a close second. #GuiltyOfGlam
• •Why blend in when you were born to stand out? Elevate your wardrobe with pieces that are as bold and brilliant as you are.
• •We believe glamour is more than just what you wear—it's a feeling. It's the thrill of the spotlight, the power of a perfect fit, and the confidence to own your elegance.