Brand Tone

aspirational, friendly, and empowering

Brand Values

• •Health and Wellness
• •Transparency
• •Indulgence Without Guilt
• •Innovation
• •Sustainability

Best Practices

• •Lead with Positivity and Empowerment: Frame all messaging in an uplifting and encouraging tone. Focus on what consumers *can* enjoy, rather than what they must restrict.
• •Emphasize the 'Why': Consistently tie the products back to the core values of health, wellness, and guilt-free indulgence. Remind the audience of the brand's mission to provide desserts that are both delicious and nutritious.
• •Be Transparent and Educational: Share information about ingredients and the health benefits of the products. Use the founder's expertise to build trust and educate consumers about making healthier choices.
• •Maintain a Friendly and Approachable Voice: Use conversational language that resonates with a health-conscious but busy audience. Phrases like "We get it" or "From one dessert lover to another" can create a strong connection.
• •Showcase the Lifestyle: Use visuals and storytelling to depict how Guiltless By Shayne fits into a vibrant, healthy, and active lifestyle. Feature user-generated content and testimonials to build a sense of community around the brand.

Social Perception

Guiltless By Shayne is generally perceived as a trustworthy and high-quality brand, seen as a solution for health-conscious individuals, including those following vegan and gluten-free diets, offering a unique and desirable product in the healthy snack market.

Copy Examples

• •Sweet cravings calling? Answer them the guiltless way. Our Double Chocolate Mini Cupcakes are packed with plant-powered goodness and have less than 2 grams of sugar. Indulge your sweet tooth and nourish your body, all in one delicious bite. #GuiltlessIndulgence #PlantBasedDessert
• •Welcome to a world where dessert is always a good idea. Discover our range of plant-based, gluten-free treats that are big on flavor and low on nonsense. Healthy living has never tasted so sweet.
• •Tired of saying 'no' to dessert? We were too. That's why we created treats that let you say 'yes!' without the guilt. Try our new 'Not Frosting'—the perfect healthy spread for... well, anything! Get 15% off your first order and rediscover the joy of dessert.
• •Meet your new favorite snack: our Classic Carrot Mini Cupcakes. Lovingly crafted with plant-based ingredients, they're the perfect 50-calorie treat to brighten your day. High in plants, low in nonsense. Just the way it should be.
• •It all started with a simple belief: no one should have to choose between a healthy lifestyle and the joy of a delicious dessert. From our founder Shayne's kitchen to yours, we bring you treats that are as good for your body as they are for your soul. Welcome to our guiltless world.