Brand Tone

Celebratory, Helpful, Approachable, Inspirational, Professional (for suppliers)

Brand Values

• •Facilitation/Connection
• •Celebration
• •Variety/Comprehensiveness
• •Quality (implied)
• •Inspiration

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Celebratory," "Helpful," "Approachable"), corresponding "do's" and "don'ts" for language, preferred vocabulary, and even humor guidelines. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the user's needs, dreams, and how Guía Cereza can help *them* achieve their perfect event. (e.g., "Find *your* perfect venue" vs. "We have many venues"). This reinforces the helpful and approachable tone.
• •Use Evocative & Positive Language: Incorporate words that align with celebrations, joy, ease, and success (e.g., "unforgettable," "dazzling," "seamless," "discover," "inspire"). Avoid overly technical or dry language.
• •Maintain Consistency Across Platforms: While the format might change (e.g., Instagram caption vs. website FAQ), the core tone should remain recognizable. Regularly review content across all channels to ensure alignment.
• •Listen and Adapt (Slightly): Pay attention to how your audience communicates in comments and messages. While maintaining your core tone, subtly echoing their language style (where appropriate) can make the brand feel more relatable and part of their community. However, always stay true to the established brand voice.

Social Perception

Positive to Neutral, Resourceful, Niche-Focused, Limited Mainstream Awareness, Trust (local/regional)

Copy Examples

• •Instagram Post (Product Promotion): "Sparkle your way to unforgettable! ✨ Our new collection of event accessories just dropped, ready to make your celebration shine. Link in bio to shop the magic! #GuiaCereza #EventDecor #FiestaPerfecta #CelebrateInStyle"
• •Website Banner (Directory Service): "Planning your dream event? 🎉 From stunning venues to the perfect playlist, find trusted local suppliers with Guía Cereza. Your unforgettable celebration starts here! #EventPlanningMadeEasy #YourEventGuide #MexicoEvents"
• •Email Subject Line (Newsletter): "Don't just plan an event, create memories! 💡 Fresh ideas & top suppliers inside..."
• •Facebook Ad (Targeting Engaged Couples): "Your 'I Do' deserves the best! 💍 Guía Cereza connects you with premier wedding vendors to craft your perfect day, stress-free. Explore caterers, florists, photographers & more. #BodasConEncanto #WeddingInspo #GuiaCerezaWeddings"
• •Product Description (for an item in Tienda Cereza): "Add a touch of whimsical fun to your next gathering with our eco-friendly confetti poppers! Easy to use and bursting with color, they're the perfect way to say 'Hooray!' 🥳 #PartyStarters #EcoFriendlyParty #GuiaCerezaShop"