Brand Tone

Approachable, enthusiastic, and modern

Brand Values

• •Quality and Selection: The website emphasizes 'premium products' and an 'industry-leading selection.' They stock a wide variety of brands and product types.
• •Customer Experience/Service: Their YouTube channel states, 'Our knowledgeable customer service crew is always ready to help and to ensure you have a pleasant shopping experience.' The website provides an email for support.
• •Community/Lifestyle: Social media content often depicts hookah use in social settings, implying a focus on the shared experience. They aim to provide products that 'elevate your hookah experience.'
• •Accessibility/Information: The blog and some YouTube videos aim to educate consumers about products and best practices.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone (approachable, enthusiastic, modern), language style (e.g., use of slang, emojis, level of formality), and personality traits. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with hookah enthusiasts, from beginners to connoisseurs, while maintaining the core brand voice.
• •Be Authentic and Passionate: Let genuine enthusiasm for hookah culture and products shine through. Avoid overly corporate or generic language. The 'Guess' in Guess Hookah offers a playful angle to lean into.
• •Maintain Consistency Across Platforms: While the style might adapt slightly for different channels (e.g., TikTok vs. email), the core tone and values should remain consistent. Someone interacting with the brand on Instagram should have a similar feeling as when they visit the website.
• •Engage and Listen: Pay attention to how customers talk about the brand and the products. Use similar language (where appropriate) and respond to comments and messages in the established brand voice. Address feedback, both positive and negative, professionally but within the brand's approachable tone.

Social Perception

The brand positions itself as a knowledgeable and comprehensive source for hookah products. They are recognized as a retailer by other brands. They want to be perceived as a positive and comprehensive source for hookah products.

Copy Examples

• •Instagram Post (Image of a new, sleek hookah): 'Meet your new weekend ritual. ✨ The [Hookah Name] just dropped, bringing smooth pulls and even smoother style. Ready to upgrade your sessions? Tap to shop! #GuessHookah #HookahLife #NewGear #ShishaTime #ModernHookah'
• •Facebook Ad (Targeting existing hookah enthusiasts): 'Tired of the same old flavors? 🤔 Guess Hookah stocks a massive range of premium shisha to tantalize your taste buds! From rich classics to exotic new blends, find your next favorite at guesshookah.com. What flavor are you guessing we love most? 😉 #HookahFlavors #ShishaLove #PremiumShisha #GuessHookah #FlavorExplosion'
• •Product Description (for a starter kit): 'New to the hookah scene or just want an awesome, no-fuss setup? Our 'Easy Cloud' Starter Kit has everything you need to get those perfect, flavorful clouds blowing. We’ve handpicked quality gear that’s simple to use and built to last. Stop guessing, start enjoying! #HookahStarterKit #EasyHookah #GuessHookah #QualitySmoke #GetStarted'
• •TikTok Video Teaser (Quick cuts of different colorful hookahs and smoke): 'Which vibe are you choosing tonight? 🤔💨 So. Many. Options. Link in bio to find your perfect match! #HookahVibes #GuessThatHookah #ShishaCulture #WeekendMood #GuessHookah'
• •Email Newsletter Subject Line: '🔥 Hot Drops & Cool Tips: Your Weekly Hookah Update from Guess Hookah!' Body Snippet: 'Hey [Customer Name], ready to elevate your hookah game? This week, we're spotlighting the smoothest new arrivals and sharing our top tips for epic flavor. Don't just smoke, *experience*. Let's dive in...'