Brand Tone

Nostalgic, Friendly & Approachable, Value-Driven, Enthusiastic & Upbeat, Community-Oriented, Slightly Quirky/Fun

Brand Values

• •Value for Money: Providing affordable products is a core promise.
• •Nostalgia & Heritage: Celebrating its Canadian roots and the memories associated with the original brand.
• •Customer Satisfaction: Emphasizes making the shopping experience smooth and enjoyable, with good customer service.
• •Reliability & Trust: Building on the "trusted brand" legacy.
• •Convenience: Offering an easy-to-use online shopping experience with reliable shipping.

Best Practices

• •Embrace Nostalgia Authentically: Weave in references to "the good old days" or shared Canadian memories where appropriate, but ensure it feels genuine and not forced. Connect past positive experiences with the current online convenience.
• •Keep it Friendly and Conversational: Use contractions, exclamation points (judiciously), and even emojis in social media or email marketing to maintain an approachable, human voice. Address the customer like a familiar friend.
• •Always Highlight Value: Make "bargain," "deal," "save," and "affordable" recurring themes. Frame product benefits in terms of what the customer gains for their money.
• •Maintain Enthusiasm for Deals: Convey excitement about promotions, new arrivals, and the opportunity for customers to save. Let the copy reflect a genuine passion for offering good value.
• •Develop a "Brand Persona" Story: Internally define the "Bargain Harold's voice" – perhaps envisioning a friendly, savvy shopkeeper from the past who's now tech-savvy and excited to share deals online. This helps all writers maintain consistency.

Social Perception

Positive Nostalgia, Expectation of Value, Curiosity & Cautious Optimism, User-Generated Enthusiasm

Copy Examples

• •Headline: Still Amazing After All These Years! 😉 Your Favourite Bargains are BACK at Bargain Harold's Online! Body: Remember the thrill of the hunt? The joy of a great find? We're bringing it all back! Dive into deals that feel like a warm hug from the past. Shop now and save big – just like old times! Call to Action: Rediscover the Deals!
• •Headline: Blast from the Shopping Past! 🚀 Bargain Harold's Delivers Deals to Your Door! Body: Why leave the house when the best Canadian bargains can come to you? From household must-haves to fun surprises, get that classic Bargain Harold's value without stepping a foot outside. Your wallet (and your inner child) will thank you! Call to Action: Shop Smart, Feel Good!
• •Headline: Your Grandparents Knew a Good Deal. So Do You. 😉 Body: Bargain Harold's isn't just a store, it's a Canadian tradition of saving! We're keeping that legacy alive with unbeatable online prices on everything you need (and a few things you just really, really want!). Call to Action: Grab a Bargain Today!
• •Headline: Remember Us? We Remember You! (And Your Love for Savings!) Body: Hey Canada! Your old pal Bargain Harold's is back online with the same commitment to amazing prices and that friendly vibe you loved. Come say hi and see what treasures you'll find today! Call to Action: Say Hello to Savings!
• •Headline: Get That Bargain Harold's Feeling Again! 🎉 Body: That 'aha!' moment when you find exactly what you need at a price that makes you smile? Yep, we've bottled it! Explore thousands of items and experience the joy of smart shopping, revived for today. Call to Action: Find Your 'Aha!' Moment!