Brand Tone

Welcoming, playful, fun, practical, and approachable.

Brand Values

• •Quality and Safety
• •Practicality and Fun
• •Accessibility/Affordability
• •Child Development
• •Customer Focus
• •Global Innovation
• •The Seriousness of Play

Best Practices

• •Focus on Benefits (Practicality & Fun): Highlight how products make parents' lives easier ("prático") and babies' lives more enjoyable ("divertido").
• •Incorporate Key Brand Phrases: Weave in slogans like "APROVEITA, ELES CRESCEM RÁPIDO!" and the core idea of "BRINCADEIRA DE CRIANÇA É COISA SÉRIA!" to reinforce brand identity.
• •Reassure parents about safety and quality.
• •Think "Olá!" not just "Hello."
• •Dive into fun! Affordable adventures, delivered to your door.

Social Perception

Customers appreciate the product quality and its appeal to their babies, the value for money, and the good service and organization of the store.

Copy Examples

• •BRINCADEIRA DE CRIANÇA É COISA SÉRIA! (CHILD'S PLAY IS SERIOUS BUSINESS!)
• •APROVEITA, ELES CRESCEM RÁPIDO! (ENJOY IT, THEY GROW UP FAST!)
• •Olá!
• •Patinho Quack Quack
• •Lagartom