Brand Tone

elegant, artistic, and heartfelt

Brand Values

• •Craftsmanship and Artistry
• •Simplicity and Purity
• •Innovation within Tradition
• •Nostalgia and Emotional Connection

Best Practices

• •Lead with Emotion and Storytelling: Always frame the product within a larger narrative. Instead of just listing flavors, describe the inspiration behind the cake or the feeling it is meant to evoke.
• •Use Elegant and Sensory Language: Employ descriptive adjectives that appeal to the senses of taste, sight, and smell. Words like "delicate," "velvety," "aromatic," and "luminous" will reinforce the brand's sophisticated tone.
• •Emphasize Craftsmanship and Quality: Regularly mention the "handcrafted" nature of the products, the expertise of the chef, and the high quality of the ingredients. This builds trust and justifies the premium positioning.
• •Maintain a Minimalist Approach: Keep copy clean, concise, and focused. Avoid overly casual slang or jargon that would clash with the elegant aesthetic. White space in design and simplicity in language should mirror each other.
• •Connect with Core Values in Every Message: Ensure that every piece of copy, from a product description to a social media post, reflects the brand's core values of simplicity, artistry, and nostalgic joy. This creates a cohesive and memorable brand identity.

Social Perception

Overwhelmingly positive, with customers highlighting high-quality and delicious products, creativity and beautiful design, and a positive customer experience.

Copy Examples

• •Embrace the taste of the season. Our new [Cake Name] is a delicate dance of [Flavor 1] and [Flavor 2], crafted to capture the essence of [Season/Occasion]. Each bite is a memory in the making. Discover perfection, simplified.
• •Return to the simple joys. Our signature chiffon cake is a whisper of tradition, a cloud of nostalgia. Handcrafted with the finest ingredients, it’s more than a dessert—it’s a moment of pure, uncomplicated happiness.
• •From our chef’s hands to your heart. Every swirl of cream, every carefully placed petal, is a testament to our passion for pastry. We believe in the magic of craftsmanship. #gubi #ArtOfCake #Handcrafted
• •Make your moments beautiful. Whether it’s a birthday, an anniversary, or a simple 'just because,' our cakes are here to add a touch of elegance to your celebration. Explore our collection and find the perfect centerpiece for your special day.
• •Pure, simple, delicious. We are committed to using only fresh, natural ingredients, with no artificial additives. Because you deserve a taste that is as real and authentic as the moments you cherish.