Brand Tone

Professional & Authoritative, Reassuring & Caring, Direct & Clear

Brand Values

• •Quality & Efficacy
• •Accessibility & Convenience
• •Health & Protection
• •Trust & Transparency

Best Practices

• •Always Emphasize "Professional."
• •Highlight the "Made in USA" Value.
• •Maintain a "Guardian" Voice.
• •Focus on Simplicity and Clarity.
• •Leverage Customer Success Stories.

Social Perception

Due to the brand's recent launch, its public perception is still being formed. Early perception, based on website testimonials, is positive, focusing on product quality and comfort. The primary challenge will be building a distinct identity separate from the larger "Guardian" insurance brand and generating a larger volume of independent, third-party reviews to solidify its reputation.

Copy Examples

• •Professional Grade, At-Home Price. Your custom dental guard, crafted by experts and delivered to your door.
• •Peace of mind in three simple steps. Protect your smile with a perfect-fit guard designed by dental professionals, just for you. #GuardianSmile #NightGuard #DentalHealth #MadeinUSA
• •Stop Grinding, Start Resting. Jaw pain? Worn-down teeth? Get a custom night guard made with professional-grade materials without leaving home. Click to learn how Guardian Dental Guards protects your sleep and your smile.
• •A perfect fit is waiting for you.
• •Engineered by dental professionals for maximum comfort and durability. Our custom-fit night guard provides a slim, non-intrusive barrier, ensuring you and your teeth get the rest you deserve. Made with pride in the USA from safe, professional-grade materials.