Brand Tone

Community-focused and Resilient, Customer-centric and Service-oriented, Practical and Straightforward, Value-conscious

Brand Values

• •Freshness and Quality
• •Halal Integrity
• •Adaptability and Innovation
• •Reliability and Trust
• •Community and Heritage

Best Practices

• •Prioritize Freshness and Quality in Messaging: Always lead with the core promise of fresh, high-quality produce. Use descriptive words that evoke freshness (e.g., "ocean's bounty," "crisp," "succulent").
• •Emphasize Halal Assurance: Clearly and consistently communicate the availability and assurance of halal products to cater to and build trust within the target community.
• •Maintain a Helpful and Approachable Tone: Whether it's website copy, social media posts, or customer service interactions, ensure the language is friendly, helpful, and understanding of customer needs. Share stories of the market or the family connection when appropriate.
• •Be Transparent and Reliable: In communications about delivery, stock availability, or even challenges (like price fluctuations), be open and honest. This builds trust and manages expectations.
• •Showcase Community Connection: Regularly reference the Geylang Serai heritage and the brand's role in the local community. Feature customer testimonials and engage with comments on social media to foster a sense of belonging.

Social Perception

Reliable Local Grocer, Responsive and Customer-Focused, Resilient and Adaptive, Community-Oriented

Copy Examples

• •Headline: Your Geylang Serai Market Favourites, Delivered Fresh! Body: Missing the hustle and bustle of the market? Get the freshest seafood and quality halal meats Guang's Fresh Mart is known for, straight to your doorstep. Order online today for a taste of tradition and freshness!
• •Headline: From Our Family to Yours: Quality Halal Goodness. Body: For generations, we've been serving the community with the best. At Guang's Fresh Mart, find a wide selection of halal chicken, beef, mutton, and the freshest catch from the sea. We pack every order with care.
• •Headline: Don't Let a Busy Schedule Stop You From Eating Fresh! Body: Quick, convenient, and always fresh. Guang's Fresh Mart makes it easy to get nutritious, halal groceries. Browse our online store, place your order, and we'll handle the rest. Freshness guaranteed!
• •Headline: Supporting Our Community, One Fresh Delivery at a Time. Body: We started in Geylang Serai Market, and our commitment to serving you remains strong. Enjoy islandwide delivery, the freshest produce, and the friendly service you've come to expect from Guang's Fresh Mart.
• •Headline: Fresh Seafood Daily, Just a Click Away! Body: Why wait? Guang's Fresh Mart brings the ocean's bounty directly to you. Sourced daily for ultimate freshness. Check out today's catch and our weekly specials!