Brand Tone

Bohemian & Stylish, Friendly & Approachable, Curated & Quality-Focused, Inspirational & Aspirational (yet accessible)

Brand Values

• •Unique Style & Individuality
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Supporting Designers
• •(Potentially) Ethical Considerations

Best Practices

• •Embrace Bohemian Language: Use words like "wanderlust," "dreamy," "free-spirited," "artisanal," "treasure," "soulful," and "curated" to reinforce the bohemian and stylish vibe.
• •Maintain a Friendly & Welcoming Voice: Whether on social media, email, or in-store signage (if applicable), the language should be approachable, warm, and inviting. Avoid overly formal or technical jargon.
• •Highlight Uniqueness & Quality: Emphasize what makes the products special – be it the design, the materials, the story behind them, or their limited availability. Use descriptive adjectives that convey quality and craftsmanship.
• •Be Visually Consistent: Ensure that the language used in copy complements the visual aesthetic of the brand (as seen on Instagram and the website). The words should paint a picture that aligns with the images.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Show genuine appreciation for customers and their feedback. This reinforces the positive social perception of excellent customer service.

Social Perception

Positive Customer Service, Unique Product Selection, Local Gem, Stylish & Trendy

Copy Examples

• •Instagram Post (New Arrival - Dress): Float into the new season with our latest arrival ✨ This dreamy bohemian maxi dress is all about effortless style and sun-soaked adventures. Discover the intricate details and unique print that make it a true Guanabana treasure. Shop it in-store and online now! #GuanabanaDesigns #BohoStyle #NewCollection #DarbyStreetStyle #UniqueFashion
• •Facebook Ad (Homewares Promotion): Transform your space into a sanctuary 🌿 Our curated collection of homewares – from artisanal ceramics to soul-soothing candles – brings warmth and personality to every corner. Find unique pieces that tell a story at Guanabana. Visit us on Darby Street or explore online. #GuanabanaHome #BohoDecor #UniqueGifts #NewcastleShopping #ShopLocalNSW
• •Website Banner (General): Guanabana: Your destination for bohemian-inspired fashion, unique accessories, and curated homewares. Discover pieces as individual as you are. Shop with heart, style with soul.
• •Email Newsletter Snippet (Highlighting Customer Service): More than just a boutique, we're your partners in style! Our friendly team at Guanabana is always here to help you find that perfect piece or a special gift. Experience the personalized service that our customers love. Come say hello on Darby Street! #GuanabanaExperience #CustomerLove #StyledByGuanabana
• •Product Description (for a "Guanabana Designs" branded item): Introducing the [Product Name] by Guanabana Designs – where artistry meets everyday elegance. Inspired by [mention specific inspiration if applicable, e.g., coastal wanderings/vintage markets] and crafted with an eye for detail, this [product type] features [mention unique selling point, e.g., our signature hand-drawn print/exquisite embroidery]. A timeless addition to your curated wardrobe. #GuanabanaOriginal #DesignerFashion #BohoLuxe