Brand Tone

Trendy, Aspirational, and Direct

Brand Values

• •Fashion-Forwardness
• •Variety and Selection
• •Convenience
• •Potential for Affordability

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (e.g., Trendy, Aspirational, Direct), key vocabulary, "do's and don'ts" for language, and target audience personas. This should be the foundation for all content creation.
• •Consistent Messaging Across All Channels: Ensure that the language used on the website, in product descriptions, email marketing, and any future social media aligns with the defined brand voice. If social media becomes a focus, adapt the tone slightly to fit the platform's norms while staying true to the core voice.
• •Train Your Team: Anyone involved in creating content or communicating with customers (including customer service) should understand and be able to apply the brand voice consistently.
• •Focus on Visual-Verbal Harmony: The imagery used should complement and reinforce the written tone. If the tone is trendy and aspirational, the photography and graphics should reflect that.
• •Review and Refine Regularly: Periodically audit your content to ensure it still aligns with the brand voice and resonates with your target audience. Market trends and customer preferences evolve, so the voice may need slight adjustments over time. Actively solicit customer feedback to understand their perception.

Social Perception

Neutral to low visibility

Copy Examples

• •Headline (New Arrivals): "Just Dropped: Your Next Obsession. Shop the Hottest New Styles Now!"
• •Product Description Snippet (Dress): "Turn heads in the 'City Lights' Mini Dress. Featuring a flattering silhouette and eye-catching sequin detail, it's your perfect partner for nights out. Effortless style, unforgettable impact."
• •Social Media Post (if active): "Weekend forecast: 100% chance of looking fabulous. 😉 Our new 'Sunset Bliss' collection is here to make your style shine. Tap to explore!"
• •Email Subject Line: "🔥 Hot Now: Trends You Won't Want to Miss (+ Free Shipping!)"
• •Website Banner: "Dress Like You Mean It. Explore Collections That Define Your Style."