Brand Tone

Edgy, Confident, Trendy/Fashion-Forward, Slightly Exclusive/Hype-Driven

Brand Values

• •Individuality/Self-Expression
• •Resilience/Transformation
• •Quality
• •Style/Aesthetics
• •Sustainability

Best Practices

• •Maintain an edgy and confident tone by using strong verbs and assertive language.
• •Incorporate trendy and fashion-forward terminology to appeal to the target audience.
• •Create a sense of exclusivity by highlighting limited stock and new collection announcements.
• •Emphasize the brand's commitment to quality and sustainability in product descriptions.
• •Engage with the community on social media platforms, responding to comments and addressing concerns promptly.

Social Perception

The brand aims to maintain a positive customer perception by highlighting positive reviews, actively engaging with its community on TikTok, and generating anticipation for new product releases. It also addresses customer concerns promptly to maintain trust and transparency.

Copy Examples

• •New Drop: GTED Polo Collection - Stand out from the crowd with this limited edition release. #germanfashion
• •Heavyweight Organic Cotton Tee - Sustainably made for ultimate comfort and style.
• •Distressed $ Denim - Be the first to rock this unique design and make a statement.
• •GTED Foundation Shirt - High quality clothing made for those who turned G. Shop now!
• •Don't miss out! Our latest streetwear collection is dropping soon. Get ready to elevate your style.