Brand Tone

Energetic and Action-Oriented, Authentic and Rider-Focused, Confident and Established, Informal and Approachable, Slightly Edgy and Rebellious

Brand Values

• •Durability and Reliability
• •Performance
• •Heritage and Legacy
• •Community and Rider Connection
• •Fun and Adventure
• •Innovation

Best Practices

• •Embrace GT's rich heritage but frame it with a modern, energetic voice.
• •Employ terminology and slang authentic to the MTB, BMX, and broader cycling communities.
• •Focus on the experience the bike provides - the thrill, the freedom, the confidence.
• •Ensure the tone of the copy matches the accompanying visuals; action shots, rider expressions, and dynamic environments should be paired with equally energetic and evocative text.
• •Maintain the established energetic, confident, and approachable tone. Show genuine passion for the sport and the community.

Social Perception

Loyal Core Following, Respected for Durability, Iconic Status, Value Proposition, Association with Action Sports, Sometimes Seen as 'Old School' but Evolving

Copy Examples

• •Tear down the trail, not your savings. The new [Bike Model Name] is engineered for relentless sends and epic descents, day in, day out. Ready to get rowdy? #GTBicycles #BuiltForShred
• •Concrete jungles and dirt jumps are calling. The [BMX Model Name] is your answerno frills, all thrills. Drop in. #GTBMX #RideGT
• •Since [Founding Year], we've been about two things: good times and great bikes. We build them tough, so you can ride them harder. That's the GT promise. #GTHeritage #GoodTimesOnTwoWheels
• •Weekend vibes! Where did your GT take you? Tag us in your adventures @gtbicycles and use #MyGTStory. Let's see those epic rides!
• •Your city, your rules. The [Urban Bike Model] navigates the daily grind with style and the legendary GT toughness you expect. Own the commute. #GTLifestyle #UrbanAssaultVehicle