Brand Tone

Aspirational, energetic, highly promotional, and direct, aiming to inspire amateur players to emulate professionals.

Brand Values

• •Performance & Reliability
• •Sustainability & Practicality
• •Innovation
• •Aspiration

Best Practices

• •Unify Brand Handles: Secure consistent, professional brand handles across all social media platforms (e.g., @GStrap, @GStrapOfficial, @GStrapSoccer). Discontinue the use of personal profiles or links to unrelated companies.
• •Align Language and Geotargeting: Match the website's language and currency to its domain and target market. If the target is the US (gstrap.us), all content, including social media and advertising, must be in English.
• •Establish a Professional Business Presence: Convert the Facebook profile to a proper Business Page and create official, branded company pages on LinkedIn and Twitter to build credibility and engage with the community professionally.
• •Develop a Tone of Voice Document: Create a simple guide that formally defines the brand's tone (Aspirational, Energetic) and key messaging pillars (Performance, Sustainability, Aspiration). This ensures all future copy remains consistent.
• •Invest in User-Generated Content and Visuals: Encourage customers to post photos and testimonials using the product. Showcasing real players benefiting from GStrap will build social proof and reinforce the values of performance and reliability more effectively than text alone.

Social Perception

The social perception is difficult to gauge due to a near-nonexistent digital footprint. It suffers from confusion (mixed domains/languages), lack of professionalism (personal social media profiles), and low visibility, often conflated with an unrelated scientific product.

Copy Examples

• •Stop adjusting. Start playing. GStrap delivers a professional-grade lockdown for your shin guards, so your focus stays on the match, not your gear. Uncompromising hold, from kickoff to the final whistle.
• •Ditch the waste, not the performance. One pair of GStraps replaces countless rolls of tape. Get a better grip that's reusable, eco-friendly, and ready for every game. Equip yourself for good.
• •The pros don't compromise on their gear, and neither should you. GStrap is the secret to a secure, distraction-free game. Equip yourself like the elite. Play with total confidence.
• •Slipping shin guards are more than an annoyance—they're a liability. GStrap is the definitive solution, engineered for the perfect hold. Secure your guards, secure your game.
• •Ready for a real upgrade? For a limited time, we're doubling every order! Get two sets of GStraps for the price of one and equip your whole kit. Secure the deal and get the best hold in the game!