Brand Tone

Friendly and Approachable, Fun and Playful, Enthusiastic and Passionate, Trendy and Modern, Relatable and Authentic

Brand Values

• •Joy and Positivity
• •Creativity and Self-Expression
• •Accessibility and Inclusivity
• •Customer Connection
• •Female Empowerment/Small Business Support

Best Practices

• •Embrace the "Life is hard, have fun with art!" Motto: Let this core value shine through. Use upbeat, positive language. Don't be afraid to be playful, witty, or even a little sassy where appropriate, especially with relevant product collections.
• •Speak Like Gigi: Maintain a friendly, approachable, and enthusiastic voice, similar to how Gigi communicates on the "About Us" page and in her TikTok videos. Use contractions and a conversational style.
• •Highlight Joy, Color, and Personality: Focus on how the art makes people *feel* and how it helps them express themselves and add vibrancy to their homes.
• •Stay Trendy and Relatable: Keep an eye on current design trends, pop culture references (when appropriate for the audience, as seen on TikTok), and use language that resonates with a modern, style-conscious audience.
• •Be Authentic and Personal: Share the story of a small, female-owned business. Encourage interaction and user-generated content, making customers feel like part of a community. Respond to comments and messages with the same friendly and helpful tone.

Social Perception

Loved for Unique and Trendy Designs, High-Quality Products, Excellent Customer Service, Relatable and Engaging Owner, Source of Joy and Home Enhancement

Copy Examples

• •Instagram Post (New Collection): Tired of blank walls staring back at you? 😴 Our NEW collection of vibrant art prints just dropped, ready to inject some serious personality into your space! personalidade Life's too short for boring decor. Link in bio to make your walls happy! ✨ #GSPrintShoppe #WallArt #HomeDecor #NewCollection #HaveFunWithArt
• •TikTok Video Teaser (Behind the Scenes): Spilling the tea (and maybe some paint 🤫) on how your fave prints get made! Come hang with Gigi in the studio today. Spoiler: it involves good tunes, lots of color, and a little bit of chaos. 😉 #SmallBusinessOwner #ArtProcess #GSPrintShoppe #CreativeLife #WallCandy
• •Product Description (Sassy Print): Mood: Booked, busy, and in desperate need of this print. 💅 Perfect for your home office, your gallery wall, or anywhere you need a little reminder that you're a boss. Go on, treat your walls (and yourself!). Available as a digital download, framed, or unframed – because you’ve got options, babe. #BookedAndBusy #SassyArt #ApartmentDecor #PrintShop #GSPrintShoppe
• •Email Newsletter Subject Line: 🚨 Your Walls Called... They're Craving Some Color! (We Can Help 😉) * Email Body Snippet: Hey Art Lover! Feeling those 'meh' wall vibes? Gigi here, from GS Print Shoppe! We believe life’s hard, but your decor doesn’t have to be. Explore our latest curated gallery wall sets and find the perfect burst of joy and color to make your home feel like *you*. P.S. Tag us in your art haul for a sweet little treat! @gsprintshoppe
• •Pinterest Pin Description: Dreaming of the perfect gallery wall? ✨ Mix and match our vintage-inspired and modern trendy prints to create a space that's uniquely YOU. From sassy quotes to beautiful florals, find your next art obsession here. Click to shop + get inspired! #GalleryWallInspo #HomeDecorIdeas #GSPrintShoppe #ArtPrints #InteriorStyling #LifeIsHardHaveFunWithArt