Brand Tone

Confident & Authoritative, Practical & Solution-Oriented, Innovative & Ingenious, Relatable & Authentic, Proudly American

Brand Values

• •Innovation
• •Quality & Durability
• •Efficiency & Productivity
• •User-Centricity
• •Problem-Solving
• •Integrity & Reliability

Best Practices

• •Lead with the Problem/Solution: Always tie the product back to the core problem it solves (sliding/lost tools, damaged surfaces, inefficiency). This resonates with the brand's origin and primary value.
• •Emphasize Real-World Benefits, Not Just Features: Instead of "made of silicone polymer," say "its flexible, high-grip silicone conforms to any surface, keeping tools put." Translate features into tangible user advantages like time saved, frustration avoided, and protection offered.
• •Leverage the Founder's Story & Authenticity: Referencing Tom Burden's background as an Air Force mechanic adds credibility and a relatable human element. "Born on the flight line..." or "Designed by someone who's been there..."
• •Maintain a Confident, Can-Do Voice: The product is proven and effective. The copy should reflect this assurance without being arrogant. Use strong verbs and direct language.
• •Highlight Quality and "Made in USA" (where appropriate): For a tool designed for durability and demanding environments, these are significant trust signals and value propositions that should be consistently woven into the messaging.

Social Perception

As a Game-Changer/Essential Tool, High-Quality & Worth the Investment, Innovative & Clever, Reliable Problem-Solver, American Success Story

Copy Examples

• •Headline: Stop Chasing Tools. Start Wrenching. Body: Tired of tools sliding off, getting lost, or scratching your finish? The Grypmat’s insane grip keeps your tools exactly where you need them, even on curved or angled surfaces. Work smarter, not harder.
• •Headline: Invented by an F-16 Mechanic. Trusted by Pros Everywhere. Body: Born from real-world frustration on the flight line, Grypmat delivers unparalleled tool control. Chemical-resistant, heat-resistant, and proudly Made in the USA. Elevate your workflow.
• •Headline: Protect Your Passion. Secure Your Tools. Body: Don't let a slipped wrench ruin your project or your paint job. Grypmat’s flexible, high-friction surface provides a safe haven for your tools and peace of mind for you. Focus on the craft, not the chaos.
• •Headline: The Grip That Doesn't Quit. Job After Job. Body: Built for the daily grind. Our industrial-grade silicone polymer Grypmat withstands grease, oil, and the toughest conditions. Invest in efficiency that lasts.
• •Headline: More Than a Mat. It's a Productivity Partner. Body: Keep tools organized, prevent loss, and slash minutes off every task. From professional hangars to your home garage, Grypmat is the simple innovation that makes a big difference.