Brand Tone

Professional, Cultured, Passionate (about literature and reading)

Brand Values

• •Quality: Commitment to publishing high-standard literary works.
• •Diversity: Offering a wide range of genres and authors (Portuguese and international).
• •Promotion of Reading: A core objective is to foster "the taste for reading."
• •Innovation: Implied through their adaptation to new literary trends and digital platforms, and their history of publishing groundbreaking works.
• •Author Support: Publishing notable contemporary authors and discovering new Portuguese fiction talent.
• •Cultural Enrichment: Contributing to the cultural enrichment of Portuguese readers.
• •Independence: Highlighted as a key aspect of their identity and longevity.

Best Practices

• •Develop a Core Tone Identity, Adapt for Platform: While the core tone should remain (e.g., passionate about literature, committed to quality), modulate the expression based on the platform and its audience. TikTok can be more informal and visual than a formal press release or website "About Us" page.
• •Always Emphasize the Joy and Value of Reading: Regardless of the genre or specific book, connect the copy back to the enriching experience of reading. This aligns with their stated mission.
• •Showcase Author and Story: Focus on the creators and the worlds they build. Use evocative language that piques curiosity about the narrative or the author's insights.
• •Engage with the Community: Ask questions, respond to comments, and encourage user-generated content. This reinforces the "community-oriented" and "engaging" aspects of their tone.
• •Maintain Professionalism in Customer Interactions: Even when adopting a more informal tone on social media, ensure that responses to queries or complaints (especially regarding sales) are handled professionally and efficiently, reflecting the established and quality-focused nature of the overall brand. This is crucial given the feedback on consumer portals.

Social Perception

Generally viewed as a major, reputable publisher in Portugal with a long history and a diverse, quality catalogue. They are well-known and respected within the literary community and by readers.

Copy Examples

• •Lose yourself in a story that will linger long after the last page. Discover [Book Title], the new masterpiece from [Author Name]. Your next great read awaits. #EditorialPresença #NewBook #MustRead
• •✨ Obsessed! ✨ [Book Title] is the fantasy escape you NEED. Epic worlds, unforgettable characters, and all the feels. Grab your copy and join the adventure! #BookTok #YAFantasy #PresencaBooks #CurrentlyReading
• •Expand your horizons with [Book Title]. A thought-provoking journey into [Book's Topic], offering fresh perspectives and enriching insights. Knowledge that empowers. #NonFiction #LifelongLearning #EditorialPresença
• •What world are you escaping to this weekend? 📚 Share your current read from Editorial Presença in the comments below! We love seeing what our community is passionate about. #ReadingCommunity #BookLovers #PresencaReads
• •Cultivate your love for reading. For a limited time, enjoy [Discount/Offer, e.g., free shipping] on all orders. Explore our diverse collection and find your next literary treasure with Grupo Editorial Presença.