Brand Tone

Professional and Corporate, Expert and Authoritative, Innovative, Slightly Formal on Social Media (Instagram, Facebook, TikTok)

Brand Values

• •Excellence and Quality
• •Innovation and Technology
• •Sustainability and Environmental Responsibility
• •Customer-Oriented
• •Safety
• •Integrity and Honesty
• •Teamwork and Collaboration
• •Results-Oriented

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define your brand's personality, voice characteristics (e.g., professional, innovative, expert), and specific tone for different channels (website, social media, reports). Provide examples of do's and don'ts.
• •Understand Your Audience: Tailor the tone to resonate with the target audience of each specific communication channel while staying true to the core brand voice. A LinkedIn post will differ in tone from a TikTok video, even if the underlying brand values are the same.
• •Train Your Team: Ensure everyone creating content (marketers, social media managers, technical writers) understands and can consistently apply the brand voice and tone. Regular workshops and feedback sessions can be beneficial.
• •Consistency Across All Touchpoints: Maintain a consistent tone from website copy and brochures to social media updates, email communications, and even customer service interactions. This builds brand recognition and trust.
• •Review and Evolve: Periodically review your brand's voice and tone to ensure it remains relevant, effective, and aligned with your evolving business goals and market perception.

Social Perception

Industry Leader, Global Player, Stable and Growing, Positive Employer Perception, Commitment to Community/Environment

Copy Examples

• •Headline: Building Tomorrow, Sustainably. Body: "For over 130 years, COMSA Corporación has been at the forefront of infrastructure innovation. Discover how our commitment to sustainable engineering is shaping a better future, project by project."
• •Headline: The Engineering of Excellence. Body: "Precision. Expertise. Groundbreaking Technology. At COMSA, we don't just build structures; we engineer landmarks. Explore our legacy of excellence."
• •Headline: Your Vision, Our Blueprint. Body: "Partner with a global leader dedicated to bringing your most ambitious infrastructure projects to life. COMSA delivers comprehensive solutions with unmatched quality and innovation."
• •Headline: Innovating for a Connected World. Body: "From high-speed rail to smart city solutions, COMSA is driving the future of connectivity. Learn about our latest technological advancements in infrastructure."
• •Headline: Safety and Strength: The Foundations of Every COMSA Project. Body: "Our commitment to the highest safety standards and robust engineering ensures every COMSA project stands the test of time, protecting communities and enabling progress."