Brand Tone

friendly, educational, enthusiastic, and trustworthy

Brand Values

• •Sustainability
• •Pet Health & Nutrition
• •Innovation
• •Quality & Ethics
• •Community & Education
• •Transparency

Best Practices

• •Embrace 'Friendly Expertise': Always communicate with warmth and approachability, but ensure information about nutrition and sustainability is backed by facts and clearly explained. Avoid overly technical jargon unless defining it simply.
• •Weave in the 'Why': Consistently connect product benefits back to the core values of pet health and environmental responsibility. Remind customers that their purchase supports a larger mission.
• •Use 'Grub' Puns and Playful Language Judiciously: Incorporate lighthearted and brand-specific terms like 'GrubblyHappyHour,' 'Onwards and grubwards,' or 'feedbawk' to maintain a unique and engaging voice, but ensure it doesn't overshadow the core message of quality and sustainability.
• •Show, Don't Just Tell (with a Smile): Utilize customer testimonials, photos, and videos of happy pets. When sharing these, echo the enthusiasm and joy seen in the content. Respond to comments and reviews with the same friendly and helpful tone.
• •Maintain Visual Consistency that Reflects the Tone: Ensure that all visual elements (photography, graphics, colors) align with the natural, wholesome, and positive feel of the brand. Imagery should be clean, bright, and often feature happy pets and idealized natural settings.

Social Perception

Generally perceived very positively by customers and the public as an innovative and mission-driven company tackling important issues like food waste and sustainable protein.

Copy Examples

• •Headline (Website/Social Media): 'Nourish Your Flock, Nurture the Planet. Discover the power of grubs!' *Body:* At Grubbly Farms, we believe happy pets and a healthy planet go hand-in-hand. Our delicious, grub-powered foods are packed with all-natural protein and essential nutrients to help your chickens and dogs thrive, all while reducing food waste and loving Mother Earth. Join the Grubbly family today!
• •Instagram Caption: 'Feather-tastic results! ✨ Switching to Grubbly Farms means shinier feathers, stronger eggshells, and pets that dash for their dinner. What #GrubblyHappyHour moments have you captured lately? Share with us! #SustainablePets #HealthyChickens #DogApproved'
• •Email Subject Line: 'Unlock a Healthier Pet & a Greener World (with Grubs!)' *Body Snippet:* Tired of mystery ingredients? We are too! That's why Grubbly Farms uses wholesome, farm-fresh veggies, whole grains, and protein-packed grubs – nature's tiny superheroes – to create food your pets will instinctively crave and you can trust.
• •Product Description Snippet (for Grubblies): 'More than just a treat, it's a superfood boost! Our oven-dried Grubblies are bursting with protein and 50x more calcium than mealworms, promoting vibrant health from beak to tail. Responsibly harvested and irresistibly tasty – watch your flock go wild!
• •Facebook Ad Copy: 'Is your pet a picky eater? Or maybe you're looking for a food that aligns with your eco-conscious values? Grubbly Farms offers the best of both worlds! Our grub-based recipes are naturally delicious and highly digestible, perfect for sensitive pets, while making a real difference for our planet. Learn more about our sustainable mission!