Brand Tone

Direct, informative, and functional.

Brand Values

• •Expertise and Specialization
• •Convenience and Accessibility
• •Quality and Breadth
• •Discretion and Professionalism
• •Customer Service

Best Practices

• •Prioritize Clarity and Precision: Text should always be clear, concise, and technically accurate. Avoid jargon where simpler terms suffice, but use technical specifications important to the target audience.
• •Focus on Solutions and Benefits: Explain how product features solve a problem or benefit the grower, rather than just listing characteristics.
• •Maintain a Professional and Direct Tone: Avoid overly informal language, humor, or emotional appeals. The tone should reflect knowledgeable and reliable expertise.
• •Structure Content for Easy Reading: Use clear headings, bullet points, and short paragraphs to make information easily digestible, catering to users seeking specific information.
• •Be Consistent Across All Channels: Ensure the direct, informative, and expert tone is consistent across all communication channels to build brand recognition and trust.

Social Perception

Generally neutral to positive, focused on product quality, value, and discreet shipping. Perceived as a reliable and efficient provider of indoor cultivation equipment, with limited direct brand engagement in online communities, suggesting a focus on being a direct retailer.

Copy Examples

• •The Foundation of Your Indoor Garden. Our grow tents are the cornerstone of a successful indoor cultivation setup. Constructed from highly reflective, light-proof material, they provide the optimal environment for your plants to thrive. Choose from a wide range of sizes and brands to fit your specific needs.
• •Complete Growbox Systems for Every Level. New to indoor growing? Our complete growbox systems include everything you need to get started, from lighting and ventilation to the tent itself. For the experienced grower, our advanced and professional lines offer premium components for maximizing yield and quality.
• •Control Your Climate. Control Your Growth. Proper ventilation is crucial. Our selection of fans, filters, and climate control systems ensures your plants have the fresh air and stable environment they need. We offer solutions for every size of grow tent, from basic setups to professional operations.
• •Expert Advice and a Wide Selection. As Austria's largest grow shop, we offer over 500 products to meet the demands of any indoor grower. Have questions? Our team is available by phone or at our Vienna store to provide expert guidance and help you select the right equipment.
• •Discreet, Fast, and Reliable. Get the growing equipment you need, delivered quickly and in neutral packaging. We offer free shipping on orders over €100. For local customers, our Click & Collect service allows you to order online and pick up at your convenience.