Brand Tone

authentic, educational, and community-oriented

Brand Values

• •Freshness and Quality
• •Health and Nutrition
• •Sustainability
• •Local Community
• •Transparency

Best Practices

• •Lead with Passion, Follow with Facts: Start your copy with the enthusiasm and passion you have for farming and fresh food. Then, support it with clear, simple facts about the nutritional benefits or the freshness of the product.
• •Speak Like a Neighbor: Write in a friendly, conversational tone. Avoid corporate jargon or overly scientific language. Imagine you are explaining your products to a neighbor at a local market.
• •Emphasize 'Fresh' and 'Local' in Every Message: These are your core differentiators. Consistently weave words like 'harvested-to-order,' 'your local farm,' 'community,' and 'freshly grown' into your copy across all platforms.
• •Show, Don't Just Tell: Use descriptive language that appeals to the senses. Instead of saying 'our products are good,' say 'taste the crisp, peppery spice of our radish microgreens.' Pair this with high-quality visuals.
• •Educate Gently: Share your knowledge about microgreens, health, and sustainable farming as helpful tips and interesting facts rather than a lecture. Position your brand as a helpful resource for a healthier lifestyle, building trust and authority.

Social Perception

a trusted local producer of high-quality, healthy food

Copy Examples

• •Add a peppery kick and a burst of color to your next meal. Our radish microgreens are harvested the day you order them, so you get the freshest taste and maximum nutrients. It’s like having a garden right on your plate.
• •Elevate your health goals with nature's tiny powerhouses. growsFresh microgreens are packed with up to 40 times more nutrients than their mature counterparts. Taste the freshness, feel the difference. Order your local, sustainably grown greens today!
• •From Our Local Farm to Your Fresh Table. Experience the true taste of fresh, sustainably grown microgreens and herbs, harvested just for you.
• •Hi [Customer Name], did you know that the way your greens are grown makes a world of difference in their flavor and nutritional value? At growsFresh, we use sustainable, soil-based methods to ensure every leaf is packed with goodness. No pesticides, just pure, fresh produce. Discover the story behind your food.
• •Come say hello! We're at the [Farmers' Market Name] this Saturday from 9 am to 1 pm. We’d love to chat about sustainable farming and help you pick out the perfect greens for your week. Supporting local has never tasted so good.