Brand Tone

Empowering, Authentic, Proud, Community-Oriented, Resilient, Inclusive

Brand Values

• •Community Empowerment
• •Cultural Pride & Preservation
• •Wellness (Mental & Physical)
• •Authenticity
• •Positive Representation
• •Giving Back

Best Practices

• •Focus on empowering messages that uplift the Compton community.
• •Highlight the brand's commitment to wellness and community programs.
• •Showcase the positive impact of the brand's initiatives on youth and the local culture.
• •Avoid perpetuating negative stereotypes and focus on Compton's achievements.
• •Maintain an authentic voice that reflects the genuine experience of Compton.

Social Perception

The brand is perceived as a positive force in the Compton community, actively working to change narratives, provide opportunities, and celebrate local culture and art. It's seen as a genuine effort led by someone with roots in the community.

Copy Examples

• •"Celebrating the excellence that is Compton. Shop our collection and wear your pride."
• •"Empowering Compton's youth through wellness, arts, and cultural connection."
• •"Giving back to the community through our partnership with Compton Art Walk."
• •"Preserving Compton's history and combating negative stereotypes."
• •"Join us in fostering mental, physical, and social-emotional resilience in Compton."