Brand Tone

Trustworthy and Reliable, Eco-conscious and Responsible, Customer-centric and Supportive, Affordable and Value-driven, Straightforward and Informative

Brand Values

• •Sustainability
• •Quality
• •Affordability/Cost-Effectiveness
• •Integrity
• •Customer Satisfaction

Best Practices

• •Prioritize Sustainability Messaging: Consistently weave in the environmental benefits of choosing refurbished IT. Use terms like "eco-friendly," "reduce e-waste," "sustainable," and "extend lifecycle."
• •Emphasize Quality and Reliability: Reassure customers by highlighting testing processes, the quality of refurbishment, and the dependability of the products. Use words like "high-quality," "rigorously tested," "reliable," and "dependable."
• •Maintain a Helpful and Approachable Tone: As a family business potentially targeting SMEs or individual consumers looking for value, the language should be accessible, supportive, and customer-focused.
• •Be Transparent and Honest: Clearly state that products are pre-owned or refurbished. Provide clear information on condition, warranty (if any, though not explicitly detailed in search results beyond return policy), and policies.
• •Highlight Value and Affordability: Consistently communicate the cost-saving aspect of choosing refurbished equipment without compromising on performance or reliability.

Social Perception

The brand aims to be perceived as a reliable, environmentally responsible provider of affordable, quality refurbished IT equipment. Their own messaging promotes trust and customer service.

Copy Examples

• •Headline: Go Green, Save Green: Quality Refurbished IT You Can Trust. Body: At Compucore, we're passionate about sustainability. Get top-tier, pre-loved IT hardware that performs like new, reduces e-waste, and saves you money. Reliable tech, responsibly delivered.
• •Headline: Extend Your Tech's Life & Your Budget. Body: Don't let good tech go to waste! Compucore offers meticulously refurbished IT equipment, rigorously tested for quality and reliability. Smart solutions for your business, smarter for the planet.
• •Headline: Your West Australian Source for Affordable & Sustainable IT. Body: As a family-owned WA business, Compucore is committed to providing our community with cost-effective and eco-friendly IT solutions. Experience great service and find the quality parts you need.
• •Headline: Quality Tested, Planet Approved. Body: Choose Compucore for pre-owned IT hardware that meets high standards without the high cost. We believe in extending technology's lifecycle, offering you reliable equipment while caring for our environment.
• •Headline: Reliable IT Doesn't Have to Cost the Earth (Literally!). Body: Get the performance you need with Compucore's range of refurbished IT gear. We're dedicated to providing sustainable alternatives that deliver exceptional value and reduce environmental impact.