Brand Tone

Authentic & Traditional, Warm & Welcoming, Customer-centric & Service-Oriented, Quality-focused, Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Cultural Connection
• •Support for Artisans
• •Accessibility & Convenience
• •Value

Best Practices

• •Emphasize Authenticity and Tradition: Always highlight the genuine Indian origin of products and the traditional methods behind them. Use words like 'authentic,' 'traditional,' 'heritage,' 'genuine,' 'handpicked.'
• •Maintain a Warm and Nostalgic Voice: Connect with customers on an emotional level, especially those longing for familiar Indian products. Use phrases that evoke a sense of home, comfort, and connection to roots.
• •Showcase Quality and Curation: Reinforce that products are carefully selected for their quality and craftsmanship. Mention 'expertly curated,' 'premium quality,' 'trusted suppliers.'
• •Highlight Customer Benefits Clearly: Whether it's the joy of authentic taste, the convenience of international delivery, or the savings from group buying, ensure the value proposition is clear and customer-focused.
• •Incorporate Storytelling (where appropriate): Briefly share the stories of artisans or the cultural significance of products to deepen the connection with the brand and its values of supporting communities.

Social Perception

Trusted source for authentic Indian products, Reliable service provider, A taste of home, Innovative

Copy Examples

• •Taste Tradition, Delivered. Discover Authentic Indian Flavors with Groupkart. Body: Craving the comforting taste of home? Groupkart brings you a curated selection of genuine Indian sweets, snacks, and culinary delights, sourced directly from trusted artisans. Reconnect with your roots, one delicious bite at a time. Shop now and experience the authentic flavors of India, wherever you are.
• •Share the Joy, Split the Cost. Groupkart – Your Community for Authentic Indian Goods. Body: Introducing collaborative shopping! With the Groupkart app, team up with friends and family to explore India's finest traditional products. Enjoy exclusive group discounts and make every purchase more affordable. It’s smarter, more fun, and brings the taste of India right to your doorstep. Download the app today!
• •Crafted with Care, Curated for You. The Groupkart Promise of Quality. Body: At Groupkart, we believe in quality you can taste and trust. Our experts handpick each item, ensuring every product from fragrant spices to handcrafted decor meets our high standards of authenticity and craftsmanship. Support Indian artisans and bring home the best of tradition.
• •From Our Artisans to Your Heart. Experience the Rich Heritage of India. Body: Every purchase at Groupkart supports the skilled artisans and small businesses that keep India's vibrant traditions alive. Explore our exclusive collection of traditional wear, home essentials, and more, all while making a difference. Feel good about what you buy.
• •Missing India? We Deliver. Your Favorite Snacks & Sweets, Just a Click Away. Body: Living abroad doesn’t mean missing out on the flavors you love. Groupkart offers reliable international shipping, bringing authentic Indian snacks, sweets, and essentials directly to you in the USA, Canada, and UK. Let us bring a piece of home to your table.