Brand Tone

Nurturing and Supportive, Authentic and Genuine, Calm and Mindful, Creative and Inspiring, Approachable and Personal

Brand Values

• •Authenticity
• •Creativity
• •Well-being/Holistic Living
• •Connection
• •Craftsmanship/Artisanship
• •Mindfulness/Intentional Living

Best Practices

• •Embrace Empathetic Language: Use words that convey understanding, support, and encouragement. Focus on "you" and "your journey."
• •Highlight Authenticity and Craftsmanship: Emphasize the handmade nature of products and the genuine passion behind the brand. Use phrases like "handcrafted with care," "artisan-made," "unique creations."
• •Infuse Calm and Mindfulness: Incorporate words and concepts related to peace, balance, intention, and finding stillness. Examples: "find your center," "intentional moments," "serene."
• •Inspire Creativity and Self-Expression: Use active, encouraging verbs that invite participation and discovery. Examples: "discover," "unleash," "explore," "create."
• •Maintain a Personal and Approachable Voice: Share stories (like the founder's journey), use "we" to foster a sense of community, and invite interaction. Keep the language clear, warm, and welcoming.

Social Perception

A source of unique, artistic products; A provider of enriching creative experiences; A supportive and genuine brand; Associated with wellness and mindful living.

Copy Examples

• •Adorn yourself with intention. Our 'Grounded Aura' amethyst necklace isn't just jewelry; it's a whisper of calm and a spark for your authentic self. Handcrafted with ethically sourced gemstones in our Holliston studio. Wear your peace.
• •Unleash the artist within. Join our 'Colors of Calm' painting workshop and discover the joy of creation in a supportive, inspiring space. No experience needed, just an open heart. Find your flow, find your grounded place.
• •Breathe in balance, exhale stress. Discover how Young Living essential oils can support your journey to a more grounded, vibrant life. From boosting creativity to creating a toxin-free home, let us guide you. Tap into nature's wisdom.
• •Grounded Place: Your haven for creativity, connection, and mindful living. We craft unique art and offer inspiring workshops to help you tap into your most authentic self. Let's create something beautiful together. #GroundedPlace #HandmadeArt #CreativeWorkshops #MindfulLiving
• •Let light tell your story. Commission a bespoke stained glass piece, co-created with our artists to reflect your unique vision. From choosing the colors to the final design, we bring your illuminated dreams to life. A timeless treasure, grounded in artistry.