Brand Tone

Playful, Wholesome, and Encouraging.

Brand Values

• •Creativity & Imagination
• •Connection & Togetherness
• •Local & In-House Quality
• •Joy & Fun
• •Customer Satisfaction

Best Practices

• •Always Use Encouraging and Inclusive Language: Employ words that invite participation, such as 'you,' 'together,' and 'your.' Frame coloring not as a test of skill but as a joyful act of creation for everyone, regardless of age.
• •Emphasize Shared Experiences: Consistently highlight the collaborative aspect of the product. Use copy that paints a picture of families, friends, or colleagues connecting and having fun together.
• •Lead with Fun and Excitement: Use energetic and playful language. Words like 'Wow,' 'Feestje' (Party), and 'Adventure' align with the brand's cheerful tone and the exciting nature of unrolling a giant poster.
• •Incorporate 'Local & Quality' Proof Points: Regularly mention that the posters are designed in-house and printed in the Netherlands. This reinforces brand values of quality and local craftsmanship and serves as a key differentiator.
• •Let Customer Happiness Speak: Continue to leverage the high customer review score (9.3) as a recurring element in ad copy, on product pages, and in the website header. It’s a powerful and concise testament to the brand's reliability and product quality.

Social Perception

The public and customers perceive Grotekleurplaat.nl as a reliable provider of a high-quality, fun, and engaging product. The high rating on WebwinkelKeur, based on dozens of reviews, points to strong customer satisfaction regarding product details and delivery speed. The brand is seen as offering a great activity for children and families, and a unique gift idea. User-generated content and social media interactions, though not extensively detailed in search results, suggest an engaged community that enjoys sharing their colored creations. The brand's presence at local markets further cultivates a positive, community-oriented image.

Copy Examples

• •From our family to yours! ✨ There's nothing like gathering around a giant poster and creating a masterpiece together. Over 100 hours of fun, laughter, and creativity in one box. What are you coloring this weekend? #GroteKleurplaat #FamilyTime #CreativeKids
• •Boredom Doesn't Stand a Chance! 🎨 Unroll a world of imagination with our giant 120x85 cm coloring posters! Designed and printed in the Netherlands, it's the perfect screen-free activity for kids and adults. Order before 14:00, and we'll ship it today!
• •Ready for a wild adventure? Our 'Jungle' poster is bursting with funny monkeys, majestic lions, and hidden secrets. Grab your favorite colors and bring this vibrant world to life. It's more than a poster; it's a safari for your imagination!
• •Psst... Your next creative escape is inside. Hi [Customer Name], ready to unplug and create? Our giant coloring posters are the perfect way to relax and make something beautiful. Designed with ❤️ in Holland.
• •Think Big. Color Bigger. Giant Coloring Posters for All Ages.