Brand Tone

Friendly, personal, trustworthy, warm, approachable, community-oriented, playful, and slightly retro.

Brand Values

• •Natural & Simple
• •Handmade & Small Batch
• •Family-Centric
• •Eco-Conscious
• •Authenticity

Best Practices

• •Always circle back to the brand's origin story, reminding customers that the brand was born from a mother's desire for safe products for her family to reinforce trust and authenticity.
• •Employ personal pronouns like "We" and "I" to maintain a human connection, making the brand feel like a person rather than a faceless company. The founder, Melissa, should continue to be the face and voice of the brand.
• •Keep language simple and clear, mirroring the natural products. Avoid jargon and overly technical terms, describing sensations and benefits in a relatable way.
• •Embrace the playful, retro aspect of the name "Groovy" by using words like "groovy," "vibe," "funky," and "peace" where appropriate, especially in social media and marketing for style-focused products.
• •Engage directly and warmly with the community, interacting with customers online and in person, sharing photos from local markets, responding to comments with a personal touch, and featuring user-generated content.

Social Perception

Overwhelmingly positive; perceived as reliable, high-quality, effective, lovingly crafted, and a go-to brand for specific beauty trends.

Copy Examples

• •Simple, Natural, Handmade. Body care that feels like a hug for your skin.
• •Treat your skin to the gentle embrace of nature. Our Honey & Oat soap is handcrafted in small batches with nourishing shea butter and calming colloidal oats. It’s the simple, soothing goodness your family’s skin deserves. No harsh chemicals, just pure, groovy clean.
• •Market weekend is almost here! 🐝 Come say hi and sample our latest batch of Lavender Dream lotion bars this Saturday at the [Market Name] from 9 am to 2 pm. We can't wait to see you! #GroovyLittleBee #HandmadeSoap #ShopLocal
• •Your vibe, at your fingertips. ✨ Skip the salon and get a flawless manicure at home with our custom press-on nails. From groovy retro prints to chic solid colors, each set is crafted with love. Tap to find your perfect match! #GroovyNails #PressOnNails #HandmadeBeauty
• •A little something groovy for your inbox… and your skin!