Brand Tone

friendly, crafty, and enthusiastic

Brand Values

• •Creativity and Personalization
• •Family/Community Focus
• •Handmade Quality
• •Joy and Celebration
• •Support for Small Businesses

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points where appropriate, and emojis to convey excitement and passion for crafting and creativity.
• •Keep it Personal and Approachable: Share behind-the-scenes content, introduce the people behind the brand (like the mother-daughter team), and respond to comments and messages in a friendly, conversational manner.
• •Highlight the DIY/Custom Aspect: Emphasize the joy of creation and the uniqueness of personalized items. Use words like "create," "your own," "custom," "personalized," and "unique."
• •Focus on Solutions and Inspiration: Position products as ways to solve gifting dilemmas, decorate for special occasions, or add a personal touch to a space. Provide inspiration through project ideas and customer creations.
• •Maintain Visual Consistency: Ensure that product photography and social media visuals reflect the crafty, warm, and often rustic or charming aesthetic of the brand.

Social Perception

charming, creative, and down-to-earth small business

Copy Examples

• •Unleash your inner artist! ✨ Our DIY wood sign kits have everything you need to create a masterpiece for your home. Perfect for a cozy craft night! #GroovESunDesigns #DIYDecor #WoodCraft
• •Deck the halls with personalized charm! 🎄 Explore our new collection of laser-cut holiday ornaments and make this season extra special. Custom orders welcome! #HolidayDecor #LaserCut #ShopSmall
• •From our family to yours, happy crafting! ❤️ Sue and Jessica here, ready to bring your laser design dreams to life. What can we create for you today? #MotherDaughterBiz #CustomLaserDesigns #GroovEFun
• •Looking for a unique gift that wows? 🎁 Our interchangeable home decor baskets are perfect for any season and any reason! Visit groovesun.com to see all the possibilities! #UniqueGifts #HomeDecor #SeasonalStyle
• •Got a logo? We can laser it! 🔥 Let Groov-E Sun Laser Designs help your brand stand out with custom wood-engraved signs and products. DM us for a quote! #CustomLogo #SmallBizSupport #LaserEngraving