Brand Tone

accessible, stylish, and practical

Brand Values

• •Affordability
• •Style & Aesthetics
• •Simplicity & Convenience
• •Functionality

Best Practices

• •Lead with the Benefit: Start with how the product will improve the customer's life. Instead of 'Flat-pack desk with two drawers,' try 'Your perfect work-from-home setup. An organised, stylish desk that’s ready in minutes.'
• •Use Solution-Oriented Language: Address customer pain points directly. Use phrases like 'Say goodbye to clutter,' 'Create your peaceful retreat,' or 'The simple way to refresh your living room.'
• •Emphasize 'Stylish & Affordable': This is the core brand promise. These two words should appear frequently across all marketing materials to reinforce the brand's primary value proposition.
• •Maintain a Helpful, Encouraging Tone: Write as if you are a friendly design expert offering simple advice. Use words like 'discover,' 'create,' 'elevate,' and 'inspire' to empower the customer.
• •Highlight Key Features Simply: Keep technical details straightforward. Focus on the core strengths: 'Easy-assembly,' 'Scandi-inspired design,' 'Durable materials,' and 'Ample storage.'

Social Perception

A go-to choice for budget-conscious decorators who do not want to sacrifice style. It is perceived as an accessible, value-driven brand and a provider of trendy, flat-pack furniture aligning with contemporary Scandinavian and modern design principles. It offers a practical solution for furnishing first homes, updating rooms, or setting up a home office without significant investment.

Copy Examples

• •Your stylish home is just a click away. Discover our new Scandi-inspired collection and create a space you'll love, effortlessly.
• •More than just a place for books, the Hunter Bookcase is a showcase for your style. With its clean lines and oak finish, it brings modern, minimalist charm to any room. Easy to assemble, even easier to admire.
• •Tired of clutter? These storage solutions are a game-changer.
• •Why wait to create your dream space? Get the designer look you want without the designer price tag. Shop Groove Furniture for stylish, affordable pieces that make your house feel like a home.
• •We believe great design shouldn't be complicated. That’s why our Australian-based team designs beautiful, practical furniture that’s easy to build and fits perfectly into your life. No fuss, just style.