Tono de Marca

Knowledgeable, Supportive, and Passionate Community Builder

Valores de Marca

• •Expertise & Education: Providing customers with the knowledge and skills to succeed in their sewing endeavors.
• •Customer Success & Support: Going beyond the sale to ensure customers are happy and proficient with their purchases and projects.
• •Community Building: Fostering a welcoming environment where sewists can connect, learn, and share.
• •Passion for Craftsmanship: A deep love for sewing, quilting, and embroidery that they wish to share.
• •Quality & Reliability: Offering high-quality products and dependable services.
• •Heritage & Trust: Building on a long legacy of service to the sewing community.
• •Innovation & Adaptability: Embracing new technologies and trends in the sewing world and in how they connect with customers.

Mejores Prácticas

• •Embrace "We" and "You": Use "we" to represent the collective expertise and passion of Grome's, and "you/your" to directly address and support the customer, fostering a personal connection (e.g., "We're here to help you," "Your creativity is our passion").
• •Lead with Benefits, Support with Expertise: Highlight what the customer will gain (e.g., new skills, beautiful projects, solutions to problems) and then gently weave in the expertise, classes, or products that Grome's offers to achieve those benefits.
• •Ask Engaging Questions: Encourage interaction and make customers feel like part of the conversation (e.g., "What will you create next?", "What's your favorite quilting technique?"). This reinforces the community aspect.
• •Use Enthusiastic and Positive Language: Let the genuine passion for sewing shine through with words like "inspire," "create," "discover," "beautiful," "joy," "passion." Avoid overly technical jargon unless explaining a specific feature in a supportive context.
• •Maintain a Helpful and Guiding Voice: Position Grome's not just as a seller, but as a partner in the customer's sewing journey. Offer tips, advice, and encouragement consistently across all communications. Ensure the call to action is always clear and helpful.

Percepción Social

A Trusted Local Authority, Helpful and Friendly, Educational Hub, Community Center, High-Quality Provider, Established and Reputable

Ejemplos de Copy

• •Unlock a new world of creativity with the Bernina 770 QE PLUS Kaffe Edition! From intricate embroidery to flawless quilting, this machine is a dream. Our Grome's experts are here to show you how its innovative features can bring your boldest ideas to life. Visit us for a demo!
• •New to sewing or want to refresh your skills? Our 'Sewing Basics & Beyond' class is the perfect place to start! Join our friendly community of makers, learn essential techniques in a no-pressure environment, and leave with the confidence to tackle your next project. Sign up today – your creative journey awaits!
• •Is your beloved sewing machine feeling a bit under the weather? Don't let technical troubles sideline your passion! Grome's certified technicians have been bringing machines back to peak performance since 1949. Trust us for expert care and get back to creating what you love.
• •Get ready to be inspired! Our Annual Quilt Showcase is just around the corner, celebrating the incredible talent within our Grome's family. Come see stunning creations, connect with fellow quilters, and fuel your passion. We can't wait to share the creativity with you!
• •What amazing project are you stitching up this week? At Grome's, we believe every stitch tells a story. Share your progress or plans in the comments – we love seeing our community's creativity bloom and are always here to help you choose the perfect tools and threads!