Brand Tone

Personal and Passionate, Inspirational and Aspirational, Quality-Conscious and Appreciative of Craftsmanship, Vibrant and Colorful, Helpful and Informative

Brand Values

• •Uniqueness and Originality
• •Quality and Craftsmanship
• •Personal Expression and Individuality
• •Beauty and Aesthetics
• •Passion for Design
• •Customer Connection

Best Practices

• •Continue using "I" and "my" when appropriate to maintain the personal, curated feel Mette Grønlykke has established.
• •For unique and sourced items, briefly tell their story to reinforce the value of uniqueness and craftsmanship.
• •Use descriptive language that appeals to the senses to make the products more tangible online.
• •Encourage customers to create beautiful spaces but keep the language warm and inviting, not elitist.
• •Ensure that the tone used on the website, social media, email marketing, and any other customer touchpoints is harmonious.

Social Perception

Grønlykke.com is perceived as a source of unique, colorful, and high-quality home decor items, curated with a personal touch by its founder. The brand is associated with designer textiles and unique finds from around the world. Customers likely appreciate the distinctiveness of the products compared to mass-market alternatives.

Copy Examples

• •Just in! I’ve poured my heart into selecting these vibrant, hand-finished cushions, each telling a story from distant lands. Imagine this pop of handcrafted joy transforming your favourite armchair. Which one whispers your name? ✨ #GronlykkeHome #UniqueDecor #TextileTreasures
• •Tired of the everyday? My 'Almost Linen' wax tablecloths are designed for lovers of beauty and practicality. Spills? No worries. Style? Absolutely. Discover the perfect blend of Danish design and everyday luxury for your table. Link in bio to explore the collection I’m so proud of! #GronlykkeDesign #TabletopJoy #EffortlessElegance
• •I found this exquisite handmade ceramic bowl on my latest journey, and simply had to bring its unique charm to you. Each swirl of color is a testament to the artisan's skill. Perfect for holding your treasures or simply gracing your shelf with its vibrant presence. A true one-of-a-kind, just like your home. #ArtisanMade #GronlykkeFinds #ColorfulLiving
• •Hello fellow color lovers! This week, I’m sharing how I love to mix and match textures to create a cozy, inviting space. Think a smooth ceramic next to a richly embroidered pillow... it’s all about those delightful contrasts! Let my finds inspire your next home refresh. Read more on the blog! - Mette G. #HomeStyling #MettesPicks #GronlykkeInspo
• •Grønlykke.com: My world of color and pattern, curated for your unique home.