Brand Tone

aspirational, minimalist, and effortlessly cool

Brand Values

• •Sustainability
• •Strength and Resilience
• •Modernity and Style
• •Exclusivity

Best Practices

• •Less is More: Keep captions short, punchy, and evocative. Use minimalist language and avoid clutter. Let the high-quality visuals do most of the talking.
• •Lead with Values: Consistently integrate keywords like "sustainable," "recycled," "organic," and "built to last" into your messaging to reinforce your core values.
• •Create a Community, Not Just Customers: Use your slogan "Do the Grizzly" as a call to action and a community hashtag. Encourage user-generated content by creating challenges or featuring followers.
• •Maintain Visual Consistency: Ensure all photography, videography, and graphics adhere to the established moody, cool, and minimalist aesthetic. This visual tone is as important as the written copy.
• •Embrace Exclusivity in Your Language: Continue to use terms like "The Drop," "Limited," and "Exclusive Access" to build hype and reinforce the desirability of the products.

Social Perception

emerging, trendy streetwear or lifestyle brand

Copy Examples

• •It's time. Our recycled fiber collection is now live. Built for the wild, designed for the street. #dothegrizzly #Drop001 #SustainableStreetwear
• •Organic cotton. Built to last. Consciously made.
• •We believe in strength and sustainability. Every thread is chosen with purpose. This is more than clothing. This is Grizzly. # ConsciousFashion #DoTheGrizzly
• •You're on the list. You'll be the first to know when Drop 001 is released. Get ready to embrace your strength. Get ready to do the Grizzly.
• •Grizzly Bear Store: Premium, sustainable apparel that doesn't compromise on style. Our first-ever collection, made from recycled and organic materials, drops soon. Sign up for exclusive access.