Brand Tone

Motivational & Inspiring, Assertive & Confident, Energetic & Powerful, Community-Oriented & Inclusive, Direct & Unapologetic

Brand Values

• •Perseverance & Resilience
• •Hard Work & Dedication
• •Strength (Mental & Physical)
• •Self-Improvement & Goal Achievement
• •Empowerment
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document Grit SZN's tone (motivational, assertive, powerful), key vocabulary (e.g., unleash, conquer, relentless, grit), and 'voice' (e.g., the mentor, the fellow athlete). Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the language, aspirations, and pain points of individuals committed to fitness, self-improvement, and perseverance. The copy should speak their language authentically.
• •Prioritize Action-Oriented Language: Use strong verbs and direct calls to action that inspire movement and commitment, mirroring the brand's ethos (e.g., 'Crush your goals,' 'Join the movement,' 'Shop now and transform').
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, an email, or a Facebook post, the underlying tone and core message of grit and empowerment must remain consistent.
• •Infuse Storytelling with Values: Weave the brand's core values (perseverance, hard work, strength) into narratives. Share stories (even brief ones in captions) of overcoming obstacles or achieving goals, making the brand relatable and its message more impactful. Ensure these stories reflect the 'athlete-owned' authenticity.

Social Perception

Positive & Aspirational, Community-Focused, Associated with Fitness & Gym Culture, Seen as High-Energy & Bold

Copy Examples

• •Product (New Hoodie Release): 'Don't just face the storm. BECOME THE STORM. Our new Untamed Hoodie is engineered for the relentless. Drop a 🔥 if you're ready to unleash.'
• •Motivational Post (Instagram): 'They see results. They don't see the 5 AM alarms, the extra reps, the sweat, the sacrifice. Keep grinding. Your grit is your glory. #GritSZN #MindsetOverEverything'
• •Website Banner (Homepage): 'FORGED IN EFFORT. WORN WITH PRIDE. This isn't just apparel. It's your armor for the daily battle. Shop The Alpha Collection.'
• •Email Subject Line (Sale): 'Your Next Level Awaits. Unlock Exclusive Grit SZN Savings.'
• •Community Engagement (Instagram Story Question): 'What challenge are YOU conquering this week? Let us know how you're embracing the GRIT. #GritSZNMovement'