Brand Tone

Bold, intellectual, unfiltered, and community-centric. It is provocative yet humorous, authoritative, and authentic, with an underlying desire to uplift and educate the community.

Brand Values

• •Truth & Accountability
• •Community Upliftment
• •Authenticity
• •Critical Thinking
• •Ownership & Quality

Best Practices

• •Lead with the Hard Truth: Start copy with a bold, often provocative statement that challenges a common narrative. Don't be afraid to be confrontational.
• •Use "We" and "Our" to Foster Community: Frame every topic as a collective issue. The brand speaks *for* and *to* the community, so the language should be inclusive and unifying.
• •Speak with Unapologetic Authority: Write with confidence and conviction. Avoid hesitant or vague language. The brand's strength is its certainty and clarity.
• •Blend Intellect with Vernacular: Mix elevated, intellectual concepts with authentic, relatable language. This reflects the host's style of making complex ideas accessible.
• •Always Connect to the "Why": Every piece of content, whether promoting an episode or selling merch, should tie back to the core values: upliftment, truth, accountability, and empowerment. State the purpose clearly.

Social Perception

Viewed as a necessary, impactful, and respected voice, especially within the Black community. Deante' Kyle is seen as a thought leader who speaks truth and demands accountability, even if his unvarnished stance can be divisive, it reinforces his authenticity to his core audience.

Copy Examples

• •They call it pandering. We call it accountability. If protecting and respecting our women makes you uncomfortable, you're the reason we have to have this conversation. New 'Grits & Eggs' episode out now. No sugarcoating.
• •Tired of the same talking points? We're cutting through the noise. This week, we're dissecting the real reason they push renting over ownership and what it means for our community's future. This isn't just a podcast. It's a wake-up call. Tap in.
• •This isn't just a hoodie. It's a statement. A reminder to demand a higher standard in everything we do. Wear the conversation. Shop the 'Grits & Eggs' collection via the link in our bio. Quality first.
• •Stop arguing with people who will never value you. Your energy is a currency. Invest it in your own community. #GritsAndEggsPod #DeanteKyle
• •While other podcasts give you headlines, we give you the truth behind them. 'Grits & Eggs' with Deante' Kyle is your weekly dose of raw, unfiltered cultural commentary. If you're ready for the real, press play.