Tono de Marca

Gripple's tone is innovative and solution-oriented, professional and authoritative, community-centric and proud, and trustworthy and quality-focused, reflecting its leadership and unique employee-owned structure.

Valores de Marca

• •Employee Ownership and Empowerment
• •Innovation and Challenging Convention
• •Sustainability and Environmental Responsibility
• •Community and Integrity
• •Customer Focus

Mejores Prácticas

• •Lead with the Solution: Always frame the product as the answer to a specific problem (e.g., saving time, reducing labor, ensuring safety, simplifying complex tasks).
• •Reinforce "Employee-Owned" as a Benefit: Connect the employee-ownership model directly to customer benefits like superior quality, unmatched commitment, and continuous innovation. It's not just a fact about the company; it's a promise of quality.
• •Use Strong, Confident Verbs: Employ action-oriented words like "Innovate," "Accelerate," "Simplify," and "Secure" to reflect the brand's dynamic and forward-thinking nature.
• •Quantify Benefits Whenever Possible: Use specific numbers to make benefits tangible, such as "up to 8 times faster," "four times faster than traditional methods," or reducing "embodied CO2."
• •Maintain Authenticity and Pride: Let the "Gripple Spirit" shine through. Write with a sense of pride in the company's Sheffield heritage, its innovative products, and its empowered team. This humanizes the B2B brand and builds trust.

Percepción Social

Gripple is widely perceived as a reputable and innovative B2B company. Customers and end-users view their products as high-quality, reliable, and significant time-savers, with 'Gripples' becoming synonymous with wire joiners. Industry peers and media recognize Gripple as a leader in manufacturing and a model for employee ownership and sustainable practices, frequently highlighting the unique, deeply committed employee-owned model.

Ejemplos de Copy

• •Stop Wasting Time. Start Innovating. Gripple’s patented suspension and bracing solutions are engineered to save you time, labor, and money on every project. Discover the difference.
• •Why are our solutions better? Because we own the company. As a 100% employee-owned business, every team member has a stake in delivering unparalleled quality and innovation. When you choose Gripple, you’re choosing a team that’s personally invested in your success. #EmployeeOwned #Innovation #Gripple
• •Four times faster than traditional methods. The Gripple Plus Wire Connector joins and tensions in one simple step. No more bending, knotting, or wasted effort. Just a perfect, reliable result every time. Ideal for fast installation and economic repairs.
• •Build a better future from the ground up. Our certified carbon-neutral UK operations and B-Corp status are just the start. Gripple solutions not only reduce installation time but also minimize packaging, vehicle movements, and embodied CO2. Build sustainably with Gripple.
• •Struggling with project deadlines? Here's how to speed up your installations.