Tono de Marca

Nostalgic, Confident, and Direct

Valores de Marca

• •Heritage & Authenticity
• •Quality & Longevity
• •Simplicity
• •Ethical & Local Production
• •Community & Connection

Mejores Prácticas

• •Embrace the "Comeback" Narrative: Always lean into the story of the brand's hiatus and return. Use words like "iconic," "heritage," "original," and "reintroduction" to reinforce this narrative.
• •Speak Directly to the Customer: Use a conversational, first-person voice ("we," "you"). Phrases like "If you remember us" or "Welcome back" create a personal connection and acknowledge the brand's history with its audience.
• •Keep it Simple and Confident: The brand's strategy is focused on a few core products. The copy should reflect this by being direct and uncluttered. Avoid excessive jargon or overly trendy slang that detracts from the timeless, confident feel.
• •Highlight Quality and Ethics in Every Story: Consistently mention "Made in Melbourne," "premium Turkish denim," and "ethically crafted." These are key differentiators and align with the values of today's discerning consumer.
• •Use Visuals to Bridge Then and Now: Pair vintage imagery from the brand's original run with modern photos. This visually reinforces the heritage and authenticity while showing its relevance today, a strategy that resonates well on platforms like Instagram.

Percepción Social

The public perception of Gripp Jeans is largely shaped by its legacy. It is viewed as a genuine vintage and Y2K-era brand, not just a company imitating the style. Customers on platforms like Reddit and Depop associate Gripp with authentic 90s and early 2000s fashion, especially low-rise and bootleg cuts. The brand's relaunch is seen as a welcome comeback for fans of that era. There is little to no negative sentiment found online; the perception is one of a cool, niche, and authentic brand making a return.

Ejemplos de Copy

• •The 90s are calling. We answered. You asked. We listened. The original low-rise flare that defined a decade is back. Same iconic fit, same Melbourne-made quality. This isn't a throwback, it's a comeback. Shop the authentic 90's jean. #GrippJeans #AustralianDenim #Y2KFashion
• •Denim, Done Right. Again. We believe in jeans that last a lifetime. That's why we craft every pair in Melbourne from premium Turkish denim. Simple styles, timeless quality. This is Gripp.
• •We're back. Remember us? After 10 years, Gripp Jeans is back to its roots. We've spent years perfecting our original flare and slim-leg jeans, the styles that made us an icon. For those who knew us then, welcome back. For those who are new here, we can't wait to meet you.
• •The Original Icon. This is the flare you remember. The one that started it all. Crafted ethically in Melbourne, our signature silhouette is designed to offer the perfect fit that moves with you. Made from premium, soft-stretch Turkish denim designed for a lifetime of wear. Welcome back to the original.
• •We're back to our roots. Which 90s trend should we bring back next? Poll Options: [A] Denim Skirts [B] Denim Jackets