Brand Tone

Enthusiastic & Passionate, Rider-Centric & Approachable, Confident & Fun, Authentic & Down-to-Earth

Brand Values

• •Comfort
• •Performance & Fit
• •Durability
• •Style & Self-Expression
• •Quality
• •Community Engagement

Best Practices

• •Speak the Rider's Language: Use authentic MTB terminology and slang where appropriate, but keep it accessible. Understand their pain points (blisters, bunching, poor grip) and highlight how your product solves them.
• •Emphasize Passion and Enthusiasm: Let the genuine love for mountain biking shine through. Use energetic verbs and positive adjectives. Share the stoke.
• •Highlight Style and Individuality: Encourage riders to express themselves. Use words like "rad," "bold," "unique," and "style" when describing designs.
• •Maintain Authenticity: Remind the audience of the brand's roots as a small, family-run business founded by a fellow rider. This builds trust and relatability.
• •Focus on the "Feel": Continuously reiterate the comfort and superior bar feel the gloves provide. Use sensory language to describe the experience of wearing Gripit gloves.

Social Perception

Positive Customer Experience, Authentic Brand, High-Quality Product, Good Value

Copy Examples

• •Headline: Stop Bunching. Start Shredding. Body: Tired of gloves that feel like a wrestling match? Gripit Sports offers a minimalist, athletic fit so comfortable, you’ll forget they’re even there. Just pure, unadulterated trail feel. #GripitAndRipit #MTBGloves
• •Headline: Your Bars Called. They Miss Our Grip. Body: Don't let slippery situations cut your ride short. Our gloves are designed for ultimate bar control and all-day comfort, no matter how gnarly the trail gets. Plus, you'll look rad doing it. Shop the new collection! #MountainBikeGear #GripitSports
• •Headline: Be the Loudest Part of Your Kit. Body: Life’s too short for boring gloves. Express your unique style with Gripit’s vibrant designs. Maximum comfort, maximum durability, maximum personality. Show us your #GripitStyle!
• •Headline: Designed by a Rider, For Riders. (Like You!) Body: We get it. We’ve been there – blisters, bunching, bad rides. That’s why we created Gripit Sports. Gloves that finally deliver the comfort, fit, and durability you demand. Feel the difference. #FamilyBusiness #MTBLife
• •Headline: Touchscreen ✓ Snot Wipe ✓ Epic Style ✓ Body: All the essentials, none of the bulk. Gripit gloves are packed with features you need, like reliable touchscreen fingers and a soft snot wipe, all wrapped up in a design that’s as tough as your trails. Ready to upgrade? #RideInComfort #BikeGloves