Brand Tone

Friendly, Welcoming, Enthusiastic, Passionate, Community-Focused, Informative, Helpful, Approachable

Brand Values

• •Community
• •Inclusivity
• •Passion for Gaming
• •Customer Service/Support
• •Local Focus

Best Practices

• •Always Prioritize "Friendly and Welcoming": Regardless of the platform or message, ensure the language feels approachable and inviting. Avoid overly technical jargon unless clearly explained for a wider audience.
• •Inject Genuine Enthusiasm: Let the passion for gaming shine through. Use exclamation points where appropriate, share excitement about new products or events, and speak as a fellow gamer.
• •Foster Community in Your Language: Use inclusive terms ("folks," "gamers," "adventurers," "our community"). Encourage interaction, ask questions, and celebrate customer participation.
• •Keep it Local (where appropriate): Continue to reinforce the "Friendly Local Game Store" identity, especially in communications targeting the local Great Yarmouth (and Grimsby) areas. Mentioning local aspects can strengthen this connection.
• •Be Authentic and Human: Write as if you're talking to a friend or fellow hobbyist. Share behind-the-scenes glimpses, celebrate successes (like store expansions or event turnouts), and maintain the personal touch established by the founders.

Social Perception

Positive Local Hub, Reliable Retailer, Community Builders, Passionate and Knowledgeable

Copy Examples

• •Hey folks! 👋 Ready to roll some dice and meet fellow adventurers? Join us this Friday for our D&D Community Night! Beginners welcome, smiles guaranteed. Let's make some epic stories together at your friendly local game store! #GrimDice #GreatYarmouth #DnD #TabletopCommunity #FLGS
• •🔥 Fresh on the shelves! The latest Warhammer 40,000 releases have landed at Grim Dice! Gear up, command your forces, and conquer the tabletop. Pop in store or check grimdice.co.uk – your next battle awaits! #Warhammer40k #NewRelease #GrimDiceGaming #TabletopWargaming
• •Huge thanks to everyone who joined our Warhammer tournament last weekend! The talent (and epic paint jobs!) on display was incredible. At Grim Dice, it's all about the amazing community. Already planning the next one – stay tuned! #GrimDiceCommunity #WarhammerTournament #FLGS #TabletopPassion
• •Founded in 2020 by two mates with a shared love for dice and epic tales, Grim Dice Tabletop Gaming has grown into the heart of Great Yarmouth's gaming scene. We're more than just a store; we're a welcoming hub where passion for tabletop gaming brings people together. Come say hi and join the adventure!
• •Check out this beast! 😈 Just finished this commission piece. Love bringing these models to life! Got a project in mind? DM us! #GrimDice #MiniaturePainting #WarhammerCommunity #PaintingWarhammer #TabletopReady #FLGS