Brand Tone

Mystical & Spiritual, Nurturing & Empowering, Authentic & Handmade, Positive & Uplifting, Approachable & Educational

Brand Values

• •Spirituality & Well-being
• •Quality & Craftsmanship
• •Authenticity & Passion
• •Customer Guidance & Support
• •Connection to Nature & Ancient Wisdom

Best Practices

• •Create a Brand Voice Guide: Document key tone words (e.g., mystical, empowering, authentic, nurturing), preferred vocabulary (e.g., \"grigri,\" \"magical,\" \"energetic,\" \"ritual,\" \"intention\"), and phrases to avoid.
• •Immerse in the Subject Matter: Stay updated with and genuinely understand concepts like lithotherapy, spiritual cleansing, and crystal properties. This allows for authentic and knowledgeable communication.
• •Prioritize \"You\" Language: Focus on the customer's journey, benefits, and feelings (e.g., \"Let the magic of stones accompany *you*,\" \"products for *your* well-being\").
• •Weave in Storytelling: Share the inspiration behind products, the properties of stones, or how items can be incorporated into daily rituals. This makes the brand more relatable and the products more meaningful.
• •Maintain Visual-Textual Cohesion: Ensure the copy's tone aligns with the visual aesthetic on platforms like Instagram. Mystical, gentle copy should accompany ethereal, beautiful imagery.

Social Perception

Engaged Community, Seen as a Source of Knowledge, Trusted for Quality & Authenticity, Associated with a Modern, Esoteric Aesthetic

Copy Examples

• •✨ Embrace the gentle whispers of Rose Quartz. ✨ Let its soft, loving energy open your heart chakra and invite compassion, peace, and healing into your world. Each of our Rose Quartz pieces is hand-selected to radiate pure affection. How do you connect with this stone of unconditional love? Share your rituals below! #GrigriMagic #RoseQuartzLove #HeartChakraHealing #SpiritualJewelry #Lithotherapy
• •Hello magical souls! This week, we're diving deep into the theme of 'Intention Setting.' Your grigris are powerful allies when infused with clear purpose. What intentions are you focusing on right now? Let's inspire each other in the comments! Perhaps you'll find the perfect stone on grigrimagic.fr to amplify your desires. #GrigriMagicCommunity #IntentionSetting #SpiritualJourney #MagicInYou #Wellbeing
• •**The Guardian's Embrace - Black Tourmaline Pendant** Navigate your days with a shield of protective energy. Our Guardian's Embrace pendant features a carefully chosen Black Tourmaline, renowned for its power to absorb negativity and ground your spirit. Handcrafted with intention, this grigri is more than jewelry; it's your personal sanctuary. Wear it to feel secure, centered, and unshakeable. Ideal for empaths and anyone seeking energetic protection. Visit grigrimagic.fr to welcome its strength.
• •(Visual: Quickly showing a cinnamon stick, then a small bowl, then a wallet) Witchy tip for abundance! 🌿✨ Take a cinnamon stick – a powerful magnet for prosperity – and place it in your wallet or near your workspace. As you do, whisper your financial intentions. Let this simple grigri work its magic! What are your favorite abundance rituals? #GrigriMagicTips #CinnamonMagic #AbundanceRitual #WitchTok #SpiritualHacks
• •Subject: Unveil the Secrets of Spiritual Cleansing ✨ Feeling a little energetically cluttered? Our latest blog post explores the ancient art of spiritual cleansing with sage and incense. Discover how these sacred tools can purify your space, uplift your spirit, and create a haven of tranquility. Click here to read [Link] and find our curated selection of cleansing bundles at grigrimagic.fr to begin your ritual. Let the magic unfold.