Tono de Marca

inspirational, motivational, empowering, direct, exclusive, and confident

Valores de Marca

• •Empowerment & Self-Belief
• •Quality & Craftsmanship
• •Exclusivity
• •Strength & Wisdom

Mejores Prácticas

• •Create a "Protagonist" Lexicon: Develop a list of on-brand words (e.g., story, chapter, protagonist, strength, ambition, legend, overcome) and off-brand words (e.g., cheap, trendy, basic, follower). Ensure all copywriters use this lexicon to maintain a consistent voice.
• •Always Frame "Features" as "Values": Instead of just saying "Made in Italy," explain why it's made in Italy—because the protagonist's journey deserves unparalleled quality. Instead of "Limited Edition," explain that it's to ensure the customer's style remains as unique as their story.
• •Use Metaphors and Storytelling: Consistently lean into the brand's core metaphor of the griffin and the customer as a protagonist. Start social media captions with questions like "What giants are you facing today?" or "What does your next chapter look like?" to invite engagement that aligns with the brand's values.
• •Maintain a Tone of Empowering Exclusivity: The tone should never be arrogant, but it should be confident and slightly detached from mass trends. Use phrases that imply a shared understanding with a select community, such as "For those who know" or "A symbol for the few."
• •Ensure Visuals and Text are Symbiotic: The clean, powerful, and minimalist aesthetic of the clothing and photography should be matched by the copy. The text should be concise, impactful, and leave space for interpretation, just like the minimalist designs. Avoid cluttered sentences or overly casual slang that would clash with the premium, value-driven image.

Percepción Social

Currently undefined by external validation; actively shaping it as a high-quality, meaningful streetwear label for aspiring and empowered individuals.

Ejemplos de Copy

• •Wear Your Story. They see a hoodie. You see the hours, the hustle, the ambition. Our new oversized hoodie isn't just a piece of clothing; it's your armor. Crafted in Italy, designed for the protagonist. Limited run available now. #GrifoneClothing #MadeForProtagonists
• •Doubt Kills More Dreams Than Failure Ever Will. Every great story has a turning point. This is yours. GRIFONE CLOTHING was born from the fight against self-doubt. We create more than streetwear; we create symbols of strength for your journey. What chapter will you write today?
• •Quality Over Quantity. Strength Over Doubt. Your Story Over Everything. Discover The Collection
• •They said it was just a dream. So I built it. GRIFONE CLOTHING. Become the protagonist.
• •Welcome to the Chapter of a Few. You're in. Being on this list means you understand that some things are worth more when they're not for everyone. Our collections are made in Italy, in limited numbers, for one reason: to honor the uniqueness of your story. Thank you for being a part of ours.