Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Informative & Expert, Confident & Empowering, Conscious & Caring

Brand Values

• •Efficacy & Quality
• •Vegan & Cruelty-Free
• •Innovation & Technology
• •Sustainability & Environmental Respect
• •Transparency & Ethics
• •Customer Commitment & Satisfaction
• •Inclusivity & Valuing Beauty
• •Accessibility

Best Practices

• •Embrace Passionate About Results: Let genuine enthusiasm for the products and their benefits shine through. Use vibrant, positive language.
• •Prioritize Vegan & Cruelty-Free: Consistently highlight these core values in product descriptions, social media, and marketing materials as a key differentiator and point of trust.
• •Speak to the Incredible in Everyone: Use empowering and inclusive language that resonates with diverse hair types and beauty ideals. Reinforce the Seja quem for, seja incrível (Whoever you are, be incredible) motto.
• •Balance Expertise with Approachability: Provide clear, informative content about product benefits and ingredients in a friendly, easy-to-understand manner. Avoid overly technical jargon unless explained.
• •Foster Community with #GriffusLovers: Encourage user interaction and sharing. Use a conversational tone in social media responses, making customers feel heard and valued. Actively solicit and showcase positive customer experiences.

Social Perception

Trusted & Reliable, Ethical Choice, Community-Oriented, Modern & Aware, Effective for Curly/Textured Hair

Copy Examples

• •Unleash your hair's true potential! ✨ Our [Product Name] is packed with innovative, plant-powered ingredients to give you the stunning results you deserve. Vegan, cruelty-free, and made with love for your hair and our planet. Are you ready to be incredible? #GriffusLovers #VeganHaircare #HealthyHairJourney #CrueltyFreeBeauty #ResultadosQueApaixonam
• •Tired of frizz and lackluster locks? 🤔 Discover the Griffus Cosméticos difference! Our expertly formulated [Relevant Product Line, e.g., Amo Cachos line] delivers intense hydration and definition, using high-performance technology that's kind to animals and the Earth. Get ready for your best hair days yet! Learn more and shop now: [Link to griffus.pt] #GriffusPT #HairTransformation #VeganBeauty #SustainableCosmetics #CabeloSaudavel
• •Griffus Cosméticos: Passionate About Results. Dedicated to You. ✨ Experience high-performance, vegan hair care that celebrates your unique beauty while respecting our world. #BeIncredible #GriffusValues #EthicalBeauty
• •...At Griffus, we believe in beauty without compromise. That's why our [Product Name] is 100% vegan, PETA certified cruelty-free, and comes in eco-friendly biodegradable packaging. We blend science and nature to bring you effective, conscious care because we're passionate about results that make you feel amazing, inside and out.
• •Your Hair Will Thank You! ✨ Discover Vegan Results with Griffus!