Brand Tone

Aspirational and Stylish, Trustworthy and Quality-Focused, Personal and Sentimental, Direct and Informative

Brand Values

• •Quality and Authenticity
• •Personality and Self-Expression
• •Customer Trust and Security
• •Accessibility
• •Emotional Connection

Best Practices

• •Emphasize Italian Craftsmanship and Durability (Where Appropriate): Consistently weave in mentions of the Italian origin of the silver and the lifetime guarantee to build trust and underscore the premium nature of the products.
• •Balance Style with Sentiment for Personalized Items: When promoting custom pieces, shift to a slightly more emotive tone, highlighting the meaning and connection behind the jewelry, while still maintaining the overall stylish feel.
• •Consistently use the tagline: "Sua personalidade estampada em Prata Maciça 925."
• •Highlight customer testimonials and reviews to build social proof and reinforce the positive perception of quality and reliability.
• •Use high-quality visuals that showcase the jewelry's craftsmanship, style, and the emotions it can evoke.

Social Perception

Positive interest in products due to emphasis on 'Italian silver' and '925 sterling,' contributing to a perception of higher quality. Personalized items add uniqueness, and consistent messaging about quality builds reliability.

Copy Examples

• •Create Your Custom Piece Today.
• •Discover Best Sellers.
• •Express yourself with quality that endures.
• •Sua personalidade estampada em Prata Maciça 925 (Your personality stamped in Solid 925 Silver)
• •Solid silver 925 imported directly from Italy with a lifetime guarantee.