Brand Tone

Welcoming and Friendly, Inspiring and Passionate, Stylish and Modern, Community-Focused, Encouraging and Accessible

Brand Values

• •Creativity and Self-Expression
• •Community
• •Joy and Calm
• •Quality and Curation
• •Modernizing Tradition
• •Accessibility

Best Practices

• •Embrace "Stylish Enthusiasm": Always write with genuine passion for needlepoint, but keep the language fresh, modern, and stylish. Avoid overly formal or dated terminology; instead, opt for words that evoke creativity, joy, and contemporary elegance.
• •Prioritize Community and Connection: Use inclusive language ("we," "us," "our community"). Actively invite interaction, ask questions, and encourage sharing. Highlight customer creations and stories to reinforce the sense of belonging.
• •Keep it Inspiring and Accessible: Whether addressing a beginner or an expert, the tone should be encouraging and empowering. Break down complex ideas simply and focus on the joy and relaxation the craft provides.
• •Infuse Playfulness and Modernity: Reflect the "classic with a playful and modern twist" in the copy. Don't be afraid to use contemporary phrases (where appropriate) and highlight the fresh, stylish aspects of the products and the hobby itself.
• •Focus on the "Why" – The Emotional Benefit: Go beyond describing the products; articulate the feeling and experience Greystone Needlepoint offers – calm, creativity, accomplishment, connection, and the joy of making something beautiful by hand. Connect to the idea of "busy hands, a quiet mind."

Social Perception

Highly Regarded for Curation and Quality, A Strong Community Hub, Stylish and Aspirational, Welcoming to All Skill Levels, Innovative in a Traditional Space

Copy Examples

• •Instagram Post (Showcasing a new, vibrant canvas): Hello, sunshine! ☀️ Brighten your stitching days with our newest canvas arrival. Full of playful colors and modern charm, it's the perfect project to spark joy and let your creativity bloom. Ready to find your next happy place? Tap to shop! #GreystoneNeedlepoint #ModernNeedlepoint #StitchWithStyle #CreativeEscape #NeedlepointLove
• •Email Newsletter Subject: You're Invited! Stitches, Stories & Sweet Sips ☕ Hi [Customer Name], Let's gather! Join our Greystone Needlepoint community for an afternoon of 'Stitches & Stories.' Bring your current project, share your favorite reads, and connect with fellow stitchers. We believe in the magic of busy hands and quiet minds, especially when shared. Find event details and RSVP inside! Let's make something beautiful together.
• •Website Banner (Promoting beginner kits): New to needlepoint? Welcome! ✨ We've curated everything you need to start your stitching journey with confidence and style. Our beginner kits are designed to be fun, easy, and oh-so-rewarding. Discover the joy of creating, one stitch at a time. Explore Kits ->
• •Facebook Ad (Targeting craft enthusiasts): Rediscover the joy of making. Greystone Needlepoint offers a fresh take on a timeless craft. From classic designs with a modern twist to all the prettiest threads and accessories – find your calm, express your style, and join a vibrant community of creative souls. Visit our shop today and let inspiration strike! #GreystoneNeedlepoint #CraftCommunity #MindfulStitching #NeedlepointTherapy
• •Product Description (For a whimsical animal canvas): Add a touch of playful charm to your stitching queue with our delightful [Animal Name] canvas! This modern design is perfect for bringing a smile to your face and a pop of personality to any room. Whether you're a seasoned stitcher or just starting out, this curated piece promises a joyful creative escape. Imagine the satisfaction of bringing this little friend to life, stitch by stitch! Includes hand-painted canvas on [mesh count] mesh. Fibers sold separately – explore our curated thread pairings!